A woman who says she sold nearly $50m in products for Gucci is accusing the fashion label of forcing her to work around the clock while enduring discriminatory comments about her age and mental health before she was fired for formally complaining about her working conditions.
In a pending lawsuit filed in federal court in Chicago, Tracy Cohen contends that her experience during a nearly 18-year career at Gucci is only one of several cases which illustrate a toxic work culture at the renowned luxury brand.
Cohen’s suit refers to eight cases alleging that Gucci officials, between 2010 and 2022, maintained sweatshop conditions in China, forced pregnant workers to have abortions, ignored sexual harassment claims, and even required women to wear straitjackets on the modelling runway against their will.
“This is a pattern of conduct that they have engaged in for years,” Cohen’s attorney, Tamara Holder, said in an interview. “How they treated Tracy, how they treat women … I believe that Gucci needs to be held accountable for that.”
Neither Gucci nor its corporate owner, Kering, responded to a request for comment on the claims from Cohen and Holder, known in legal and media circles as a former left-leaning commentator on Fox News who won a multimillion dollar sexual assault settlement from the rightwing network.
Cohen’s lawsuit said she joined Gucci’s Chicago store as a sales associate in 2006, when she was 38. She said she earned recognition as the store’s No 1 salesperson by 2018, accounting for about 15% of the location’s monthly sales and outshining about 20 peers.
Gucci responded to Cohen’s success by saddling her with an even higher – and ultimately unrealistic – sales quota, the lawsuit alleged. Cohen said the company promised to reward her with an assistant as well as international travel and attendance to glamorous fashion shows in Milan, Los Angeles and New York.
But in reality, Cohen said her work required to stay on her mobile devices around the clock. She had to work unpaid overtime and avoided taking time off because she felt her job was in constant jeopardy.
Cohen said she repeatedly told her superiors that she was exhausted, anxious and depressed in that climate. In return, she said, they insulted her as “crazy” and old, gave away her promised travel incentives to younger, lower-performing colleagues and hiked up her sales quota.
In September 2022, Cohen said she sought help by emailing Gucci president Marco Bizzarri, but he did not reply. She said that left her feeling as if there was no internal support available, and she filed complaints with the federal Equal Employment Opportunity Commission (EEOC) as well as the Illinois human rights department, alleging discrimination over her age, gender and battles with anxiety and depression.
The lawsuit said Cohen continued performing well – her managers as recently as last summer even told her that her sales had helped them achieve their bonuses, she said. But she said she signed her professional “death warrant” by filing her EEOC and state human rights complaints, which were required to preserve the option of eventually pursuing a lawsuit if necessary.