The manufacturer of coffee pods claims that its new collaboration with the Royal Mail is aimed at improving recycling for UK coffee users’ convenience, simplicity, and sustainability.
A new cooperation between Nespresso UK and Royal Mail has been unveiled in an effort to increase domestic coffee capsule recycling nationwide.
Because of the partnership, Nespresso consumers in the UK can use the postal service’s 14,000 drop-off sites, including Royal Mail Service Points and Post Offices, as well as the doorstep pickup service to return old capsules.
Nespresso has also revealed research revealing that 42% of Brits find present recycling methods unclear, while 32% find it challenging, to coincide with Recycling Week in the UK, which goes from 16–22 October 2023.
No matter where you reside in the UK, recycling is now a priority thanks to Nespresso’s official relationship with Royal Mail. In addition to being a well-known British institution, Royal Mail is also known for having the lowest carbon footprint per package thanks to their “feet on the street” posties, who can take up to a thousand steps per day. According to Anna Lundstrom, CEO of Nespresso UK & Ireland, recycling wants to be convenient, easy, and sustainable. Our cooperation with Royal Mail is essential to accomplishing this ambition.
Customers of Nespresso can also recycle their spent capsules at any of the business’s 26 boutique locations throughout the UK or through Podback, a service launched by Nespresso’s parent company Nestlé in 2021 for the purpose of recycling coffee pods.
Nespresso, which has its global headquarters in Vevey, Switzerland, serves in 74 markets and has an 800-boutique retail network.
The company has hired Third City as the first outsourced sustainability communications firm for its UK operations. The company received a B Corp designation in April 2022.