Several shops are starting to see results from their recent efforts to expand internationally. AllSaints released its audited figures earlier this month, reporting’record’ sales and an increase in earnings of 182% for the 12 months ending on January 28, 2023. The retailer’s worldwide development in Asia, which included the opening of stores in Taiwan, South Korea, and mainland China, was partially blamed for the results.
Marimekko, a Finnish apparel and lifestyle company, is also looking to expand in Asia and has ambitions to add stores in Malaysia and Vietnam. Asia is referred to as Marimekko’s “most important geographical area,” and the expansion is a part of the company’s larger international expansion strategy. Earlier this month, the New York-based streetwear brand Supreme launched its first location in South Korea, entering its third Asian country after Japan and China.
Mango, a Spanish clothing brand, has recently arrived in Texas. The shop inaugurated its US flagship branch in New York last year. As of 2023, it wants to open 15 further facilities in the west and southern states, bringing the total number of US outlets to 40. With a €1.451 billion revenue in the initial half of 2023, Mango claimed excellent growth and strong success in important international areas.
This emphasis on growth in the US and Asia is likely not surprising: According to McKinsey, the luxury market is anticipated to increase from five to ten percent in 2023, driven mostly by China (where growth is predicted to range from 9 and 14%) as well as the US (where growth is anticipated to range from 5 and 10%). Aside from the luxury market, both China and the US are predicted to perform better than European in the fashion industry.
Mulberry, a British luxury accessory company, has reported that, despite stagnant UK retail sales results, its international sales have increased by 46% in the very first quarter of the new fiscal year, with particularly strong results from its recently established outlets in Sweden and Australia.