Google and Innocent to lead key Performance Marketing 360 talks

Google and Innocent Drinks will be among the main speakers at this year’s Performance Marketing 360 event, which is running across two days for the first time.

Will Wallace, head of tech media and telco at Google Marketing Platform UK, will join Campaign’s global technology editor, Omar Oakes, for a fireside chat about data privacy, media measurement and smarter analytics that drive performance.

Performance marketers are watching Google closely this year after the internet behemoth announced that third-party cookies, a key tool for digital advertisers to track web users, will be phased out on the Chrome browser within two years.

Innocent, the juice and smoothie brand majority-owned by Coca-Cola, will reveal how it uses personalisation to create a genuine conversation with its audience on social media. Marketing director Anna Bateson and head of social media John Thornton will also explain how the brand uses performance marketing to tailor campaigns to consumers.

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