Leading provider of branded and licensed clothing and accessories, Erve is pleased to present its unique Barbie line at Harrods. The collection debuted on July 21, 2023, at the childrenswear department of Harrods, located on the fourth level. Through this partnership, the renowned Barbie brand is honored, and the English designers at Erve Ltd. are able to demonstrate their creativity and skill. All ages of fashion fans are expected to be enthralled with the collection.
A fun in-store Barbie Fashion pop-up is part of the Erve Barbie collection at Harrods, created in close partnership with Mattel and Harrods. Customers are captivated by the pop-up’s colorful walls featuring the motivational “stronger together” Barbie slogan. The pop-up offers guests an intriguing photo wall where they can take pictures wearing their brand-new Harrods Barbie costumes.
Tom Rossi, Managing Director at Erve Ltd., said, “We are overjoyed to be collaborating with Mattel and Harrods for this exclusive Barbie collection.” “UK-based designers put a lot of love and effort into making a collection that incorporates modern fashion trends with the essence of Barbie. It is a privilege to have our works on display at Harrods, a haven of elegance and sophistication.”
There are sixteen carefully crafted pieces in the Erve Barbie collection at Harrods. Sequins, mesh sleeves, holographic foil, chevron mesh overlays as well as embroidered pearls, glitter mesh, and many more gorgeous alternatives are in store for fashion fans! The line includes dresses in a variety of pink and blue hues with pleated skirts and denim accents, as well as t-shirts with elaborately embroidered elements and various skirt styles, including a tutu skirt. Explore the coveted Erve Barbie line and become lost in the world of Barbie couture by visiting Harrods. Explore the colorful pop-up located in the childrenswear section on the fourth floor. Here, you may select the ideal Barbie ensemble and make enduring memories. Alternatively, browse the Harrods website!
Leading European provider of character licenses and branding is Erve. We create branded clothing and accessories with heroes from movies, video games, cartoons, and television. We oversee the supply chain among raw materials and retail locations and have eight offices spread across three continents as a member of Erve Group. Major fashion retailers request that we source, develop, pack, and transport collections. We begin with our in-house design team and portfolio of licences. Our dynamic team, with 37 years of experience in the field, values growth, transparency, and client focus. Our outstanding caliber and environmentally friendly methods have brought us recognition as leaders in the field.