Expert points out why the Hair extensions market has grown both in Brazil and abroad
Diego Fortes is the main reference in Mega Hair in Brazil and comments on the main reasons for the growth in the use of hair extensions and extensions in the country
Although short hair has gained a lot of space among women, many still dream of having longer locks. For those who dream of having long hair but do not want to wait years until the hair reaches the expected length, the quickest way to achieve this look is by betting on the famous “hairpieces”, also known as Mega Hair.
Specialist Diego Fortes, from Fortes Mega Hair Studio, points out that extensions and hairpieces have been on the rise for many years and explains some of the main reasons: “Among many reasons, the biggest ones are the increased use of chemical and bleaching brushes, which caused the breakdown and loss of the capillary mass of many women and caused the market, which was totally specific to the niche of those who had some kind of hair loss or growth problem, to expand beyond all expectations, mainly of ethnic hair and become reaching the desire of most women ”.
Diego Fortes is known for taking care of the look of celebrities like Carol Nakamura, Juliana Paes, Antonia Fontenelle and Aline Riscado and points out that the adoption of the famous to the look with Mega Hair also increased the demand for the technique: “Celebrities drove the demand for Mega Hair, mainly with their posts on social networks using the hairpieces, which allowed the public to be absurdly close to the celebrities and today it is possible to know what they use, their beauty tricks and their daily lives up close. When the public realized that it was something common for them to use a Mega Hair and that most of them make use of some type of filling technique, this greatly facilitated the stronger entry of the sale and application of hair to the general public ”.
And so, winning over celebrities and as a consequence of popularity, Fortes Mega Hair Studio has become a reference and has built a reputation over the years. Managed by the couple Cintia and Diego Fortes, they developed new exclusive techniques and today give workshops in Brazil and abroad on hair extensions.