As part of an exciting new collaboration with an NFL club, local brand AO, the UK’s most reputable big electricals retailer & advertiser of the Manchester Arena, has announced they are investing more than £2 million in youth sports and grassroots teams.
A recent partnership with a team of American football players looking to make a difference in the UK will benefit an estimated 472,800 children and adolescents as part of AO’s latest venture, which is a nationwide company with headquarters in Bolton that continues to support regional teams and invest in youth sport throughout Greater Manchester and beyond.
Together, the two organizations are creating a new program to fund sports uniforms among grassroots teams all around the nation by teaming up to provide funding for the Jacksonville Jaguars football team and its expanding UK arm, who’s backing has been building on this side across the Atlantic since 2013.
Better still, through their innovative and incredibly exciting innovative UK sports program called “JagTag,” AO and the Jacksonville Jaguars will support over 87,000 young people.
The Jaguars created JagTag, a condensed version of tag-based football in the US, and it has already taken over British schools, making students engaged and intrigued in a new activity.
Not a bad price at all, and it’s not the first time that AO has partnered with neighborhood groups and sports facilities to make sure children and teenagers have the proper clothing and equipment.
The initiative comes in response to a new report from the Centre for Justice in the Community (CSJ), “Game Changer: A strategy for transforming young lives through sport,” which found that granting 3.6 million secondary school students in the UK the “right to sport” could help “slash youth crime, enhance school attendance, and boost their educational prospects” as a whole.
John Roberts, founder and CEO of AO, remarked of the new partnership: “Opportunity isn’t evenly distributed across the UK, but talent is. Most of these children have enormous potential, but politicians tend to disregard them.