It can be quite challenging to distinguish between companies doing good and companies professing to do good in the consumer market. We thought we’d present 10 sustainable brands that are actively working to transform the market in which they compete since, after all, we are the sum of our actions. These are the eco-friendly companies that are now on our watch list, ranging from reusable deodorant products to an internet search engine that will plant a tree for every search you make.
1. By Rotation
By Rotation is an online marketplace where you can rent, lend, buy, and sell designer apparel at a fraction of the retail cost and is more than just a garment rental software. “What’s mine is yours” is the credo of the older sister who doesn’t mind you looking through her closet. Fast fashion alternatives that are community-led and environmentally responsible, with the opportunity to give rental revenue to a charity of your choice.
2. HAIRSTORY
HAIRSTORY makes small-batch items that are 100% biodegradable and free of toxic chemicals that would otherwise go down the drain in an effort to give the haircare industry a good old clean. You can pick between refillable bottles and recyclable pouches, which both save carbon emissions from shampoo bottles by up to 76%. Additionally, they give some of their proceeds to non-organizations that promote water conservation.
3. Patagonia
Patagonia is the benchmark for major brand sustainability and was recognized as a UN Champion of the Earth for its dedication to sustainability and environmental protection. Nearly all articles are eligible for free repairs, and they even sponsored a campaign urging shoppers to “Don’t Buy This Jacket.” Read Let My People Go Surfing: the Education of a Hesitant Businessman by company founder Yvon Chouinard for an in-depth look at the history of the company.
4. TALA
Athleisurewear, which is primarily constructed of synthetic materials, is one of the greatest polluters in the fashion business. Not Tala. This UK-based brand makes eco-friendly, long-lasting athleisurewear for all body types out of recycled materials including bamboo, wood pulp, and Q-Nova (a fabric made from regenerated waste materials). Additionally, their labels can be planted, and their packaging is recyclable.
5. Who Give A Crap
Choosing Who Gives A Crap means having one less thing to be concerned about flushing down the toilet because it is made from bamboo that is sustainably harvested. Founded after founders Simon, Danny, and Jehan discovered that, thanks to their actions, 2 billion more people worldwide now lack access to toilet paper. They have given more than £6 million to charitable organizations to date, notably Water For People, Water & Hygiene for the Urban Poor, and Splash. Additionally, they are the most attractive rolls of toilet paper we have ever seen.
6. Ecosia
While you Google, why not plant trees? You’re welcome, Ecosia. A search engine has planted more than 147,368,421 trees worldwide as of the time of writing, donating 80% of its proceeds to forestry NGOs throughout the world. However, this number is increasing every second. They’ll also tell you how many trees your online search have helped to plant, so it’s not just about what the company has accomplished. If ever there was a reason to fall into a Wikipedia rabbit hole.
7. Wild
Wild is a natural deodorant that doesn’t contain harmful ingredients like aluminum or aerosols. It has no plastic, is reusable, compostable, and available in a variety of scents, including candy floss and fresh cotton. Additionally, a portion of the proceeds from each deodorant sale is donated to On a Mission’s forestry efforts.
8. Sojo
If you’re anything like us, you probably have a bag of clothing stashed away in the back of your closet for “when you get around to it” to go to the tailor.Getting to it is a little bit easier with Sojo. Sojo’s fleet of bikers can pick up and deliver your clothing, often within five days, and connect you with nearby tailors. It’s the alternative to rapid fashion, championing the’make do and mend’ mentality.
9. The Common Good Company
The Common Good Company’s motto, “Better, not perfect,” resonates with us because we are usually leery of businesses that insist they are doing everything correctly. However, they achieved the greatest score possible on the Good On You sustainability directory, which is our go-to resource for locating sustainable fashion brands, so they must be accomplishing something right. They reuse all of their offcuts when designing comfortable casual clothing made of recycled fabrics, minimizing the usage of chemicals and water in manufacturing. a brand you’re happy to display.
10. Bettercup
Toiletries are typically considered disposable, but organizations like Bettercup are working to alter that for the better. Although there are many reusable sanitary items available, we believe theirs to be among the best. They’re made of reusable silicone and aim to improve accessibility as well as sustainability in the sanitary product industry. For this reason, they will contribute one cup for every cup you purchase to one of the many charities they support, such as PERIOD, a movement aimed at ending period poverty, and the Irida Women’s Centre in Greece, a safe haven for native, immigrant, and refugee women.