Electric vehicles outside a Tesla dealership in Melbourne on April 19, 2023.
William West | AFP | Getty images
Tesla It may be facing the decrease in sales in the United States and Europe, but reported a brilliant point in Australia, where their sales of electric vehicles were recovered at their highest level in almost 12 months in May.
The American manufacturer of EV said Tuesday that its vehicle sales jumped to 3,897, mainly driven by record sales of its recent sports services vehicle models and compact models and models.
Australian sales of the model and fired approximately 122.5% year, while the sales of the company model 3 fell significantly.
Total deliveries in Australia increased only approximately 9.3% year, but increased approximately 675% since April when the company sold only 500 EVS, according to the data of the Australian Electric Vehicle Council.
The EV Council is the exclusive source of sales data of Tesla and Polestar in Australia after the brands left the Federal Chamber of Automotive Industries last year.
The April sales numbers of Tesla for Australia had been the performance of sausages of the company of the year there. Despite the bounce of May, the total sales of EV manufacturers in Australia remain 48.2% in the year in comparison to the same period last year.
“The strong growth of Tesla’s sales in Australia, this May is an encouraging sign, almost completely driven by the strong demand of the updated model and worldwide, Tesla still faces the winds against it,” Liz Lee, associate director of Technology, told Arch Fires Arch Firm.
According to the counterpoint EV sales monitoring, he added, Tesla’s sales fell 13% year after year in the first quarter. “Therefore, although the last Australian rebound is significant locally, it does not yet indicate a broader global recovery.”
Musk and brand damage
The global sales of Tesla have suffered in recent months in the light of the increase in competition and reputation damage related to political rhetoric and activities of CEO Elon Musk.
For example, before May, Tesla’s sales in Australia fought amid Vandalmm reports and Musk -related protests with the administration of the president of the United States, Donald Trump, and support for the extreme right -wing parts in Europe.
Tesla reported on Tuesday that its May sales in the United States fell 11% from last year. And European industry groups pointed out on Monday that they are important May sales of new Tesla vehicles in Spain, Portugal, Denmark and Sweden.
But it has a leg some bright points. Tesla published a surprise rebound in Norway, where the model and helped him publish 213% more vehicles in May for a year. Tesla also said he reached a sales record of 1,545 in Türkiye last month.
These data occur after Trump organized a press conference last week, where he announced that Elon Musk would be official that he would move away from his role within the federal government and the White House.
He thought Trump added that Musk will remain as an advisor, in a research note after the announcement, Dan Iives of Wedbush said he believed that Musk’s days in politicians are essentially after the damage of the brand suffered by Tesla.
Tesla’s bull said that Musk’s pivot to the EV manufacturer “was the best possible news that Tesla’s investors could have heard”, with the launch of their expected robotaxi launch at the end of this month. Musk has said that Tesla has already been testing Drisveress Model Ys.
Tight competition
Musk’s return comes at a time when Tesla also faces much more strict competition, especially Chinese EV manufacturers.
Byd, for example, has expanded worldwide in the face of strict competition in its local market in China, and is increasingly going to Tesla.
In April, China’s Byd beat Tesla in Europe for the first time, according to Jato Dynamics. The automotive giant recently announced a series of discounts, and other Chinese car manufacturers are following their example. In March, it was revealed that Tesla was left behind by byd in total annual sales income.
And according to a report by Jato Dynamics, ByD sold more EV of pure battery in Europe that Tesla for the first time last month in what he called a “quoted moment.”
However, in May, Tesla was able to recover an advantage against ByD in vehicle sales in Australia, with 3,897 sales compared to the 3,225 byd, according to the available data.
It is worth noting that Tesla sells exclusively full battery vehicles, while ByD also sells hybrid cars. Complete battery EVs completely work with electricity, while hybrid vehicles combine an electric battery with an internal combustion engine.
In the midst of the growing global competition, said Lee de Contrapunto, Tesla should continue looking for high potential regions such as India, Southeast Asia and parts of Latin America.
“These markets are increasing EV infrastructure and incentives, and Tesla could move early, especially if it locates production and offerings for adaptation to local preferences,” he said.
Tesla announced on Tuesday that he is renting a warehouse in Mumbai that is expected to be used for vehicle service as part of the long -awaited expansion of the company’s India.
Tesla increased approximately 0.5% in the negotiation on Tuesday and has decreased approximately 15% in the year in which it will be held.
