Jade Abigail Holland Cooper, born in December 1986 in Ipswich, Suffolk, seamlessly blends her agricultural upbringing with a designer’s creative vision. Raised on a family farm by a father dedicated to farming and a mother who designed bespoke clothing in London and Paris, Jade inherited both a love for the countryside and a passion for couture. Her early education at Ipswich High School for Girls and brief studies in equine and agricultural management at the Royal Agricultural College laid the groundwork for her, but she soon realized the farm life wasn’t where she belonged. With her mother’s gentle encouragement, and perhaps a nudge from a teacher who noted her misaligned interests, she made a bold decision to drop out and chase a different dream en.wikipedia.org.
A Bold Debut at Badminton Horse Trials
In 2008, at just 22, Jade tested the waters of entrepreneurship. She had her mother’s outworker produce 30 tweed miniskirts, streamlined with suede and leather trims, sold from a humble two‑metre stall at the Badminton Horse Trials us.hollandcooper.com+4en.wikipedia.org+4uknewsgroup.co.uk+4. The experiment proved an undeniable success: the skirts sold out in a single day. Emboldened, she traversed the national horse‑trial circuit with a trailer full of her creations, learning retail dynamics directly from customers and carving out a niche for elegant, flattering countrywear.
Building a Heritage Brand with a Modern Twist
Jade’s design ethos is rooted in heritage fabrics such as tweed and tartan, sourced from trusted Scottish mills, partners she still collaborates with today. What sets her apart is her refusal to chase fleeting trends. As she has explained, her garments are “investment pieces,” echoing her belief that “clothes should not just be worn, they should be lived in” us.hollandcooper.com. Each item reflects her hands‑on involvement, from hand‑cutting British-made coats to ensuring every stitch conveys purpose and longevity.
Under Jade’s direction, Holland Cooper has evolved into a lifestyle empire. The label has expanded from its renowned country jackets and skirts to include tailored trousers, knitwear, occasionwear, handbags, footwear, equestrian lines, and home décor. Strategic brick-and-mortar locations, such as flagship boutiques in Bicester Village and Gloucestershire’s Dunkerton Park, complement the brand’s strong online presence.
Ambition Woven with Values
Financially, the transformation has been extraordinary. In December 2024, The Sun reported the company’s valuation at £40 million, a figure that rose to around £60 million by April 2025 . Despite her marriage in August 2018 to Superdry co‑founder Julian Dunkerton, Jade emphasizes that Holland Cooper’s success stems from her own tenacity and focus, not her husband’s resources.
Although she operates in the luxury fashion world, Jade remains accessible and grounded. She leads a highly customer-centric brand, personally engaging with followers and frequently visiting events such as Cheltenham and the Royal Highland Show to connect directly with her audience hoodmagazine.co.uk.
Signature Style and Elite Endorsements
Jade’s pieces are not just functional but aspirational. The brand is known for its structured tailoring, exemplified by the iconic “four-piece suit”, and timeless staples like skinny jeans, trench coats, waistcoats, and capes. High-profile approvals include frequent sightings of the Princess of Wales in Holland Cooper attire, spurring global interest with a spike in online searches each time she’s photographed in one of Jade’s designs.
As recent as May 2025, Jade unveiled her Chelsea Flower Show spring/summer collection, celebrated for its garden-inspired palette and elegant occasionwear, underscoring her ability to blend traditional craftsmanship with contemporary appeal soglos.com.
Juggling Growth, Quality, and Personal Life
Jade remains relentlessly hands-on and hyper-focused. She emphasizes disciplined product curation, resisting pressure from scale and voices that could steer her brand off course. As a mother of two, daughter Saphaïa (born November 2020) and son Jamie (December 2022), and wife, she acknowledges the complexity of juggling multiple roles. Yet, she thrives on the challenge en.wikipedia.org.
Looking Ahead: Redefining British Luxury
Celebrating its 15th anniversary in 2023–24, Holland Cooper remains true to Jade’s original vision: to craft purposeful, timeless clothing with a distinctly British flair. With a projected valuation of over £100 million and increasingly international ambitions, she envisions expanding both product lines and global footprint, without compromising quality or authenticity .
In Jade Holland Cooper’s world, heritage isn’t nostalgia, it’s a platform for functional elegance. Her journey from rural Suffolk to international acclaim is a testament not just to entrepreneurial flair but to the enduring power of authenticity, craftsmanship, and personal conviction.
