Speaking a fashion brand is not just about what you are selling and how it looks, it is where you throw yourself.
In the current global economy, where it launches your business can affect everything from production costs and available materials to rates and brand perception.
If you are thinking of launching a fashion brand, but you are not sure to do it, then we talk to you through everything you need to think.
Why is the location important at the beginning of a fashion business?
When it comes to merchandise like fashion, location can be incredible important. This is for several reasons.
Cost
Since fashion implies the continuous creation of new articles, it is important to think about the cost of materials and labor, which can obtain profits significantly.
The cost of this varies greatly according to the country, so it can make a big difference of how they have a price of the products and how are general expenses.
If you are thinking of launching your business in a country, but subcontracting production elsewhere, you are looking:
- Porcelain: The world factory, with low cost production and good automation technology that boost it.
- Bangladesh: Cheap labor with high production.
- Vietnam: High quality garments at low prices.
- India: Qualified workforce and access to a variety of fabrics, including sustainable options such as cotton.
Duty
Given fashion garments, they should physically send buyers, tariffs can have a great impact on how items have a price for different buyers around the world.
With current commercial tensions, understanding the impact of import rates is an important part of any commercial strategy.
Access to work
Whatever your product, you are likely to need something to do it!
Certain countries have highly qualified populations in different areas of clothing creation. For example, if you plan to open a business that focuses on detailed embroidery items, the workforce you are looking for will be very different from a company that seeks to produce a fast fashion.
Consumer demand
The domestic market in which he chose to launch will have a great impact on the speed with which he can grow. If that country has a strong economy and a demand for its brand, it is more likely to grow quickly.
Perception of fire
Having a ‘made in Italy’ label in your clothes can wear more prestige than a ‘made in China’ label.
This is because it is only Italy, France and even the United Kingdom come with great weight in the fashion world. Think about how this can affect the brand’s perception to help you build a solid customer base from the beginning.
So, to answer the question of ‘What is the best country to start a fashion business?’ It is probably worth segmenting it depending on the type of brand you want to create.
The best countries for luxury fashion businesses
1. France
France is the home of luxury fashion, with world -fame brands such as Dior, Louis Vuitton and Chanel inside its borders.
As a location for the business, it helps establish the brand as a luxury, while it also benefits from free trade throughout the EU and solid commercial agreements with economies such as the United Kingdom.
While the cost of labor is high, it is definitely one to consider whether you are looking to launch into the world of luxury fashion.
2. Italy
As a world leader in textiles and leather, Italy is known for being the home of high quality garments, both from a material and production perspective.
Italy is a great country to consider if you are looking to launch a slow fashion brand with an approach to quality and quality, not to mention its EU commercial agreements, which facilitates the launch of Europe.
The best countries for fast fashion businesses
1. United States
The United States has a great consumer culture, so it is a large domestic market for any company that seeks to sell volume and fast.
However, it is important to keep in mind that if you plan to launch in the US.
2. China
China is one of the best countries in the world for mass production and is a great fast fashion exposure worldwide.
Not only exports a lot of clothes, but as one of the most populated countries in the world, it also has a large national market.
However, it is worth considering that China has higher import tariffs in the United States and Europe, which can limit external markets.
3. The United Kingdom
The United Kingdom is a fashion activity center, with a strong electronic commerce sector and a fast fashion mentality. The United Kingdom is one of the richest economies in Europe, which means that its National Court is ready to spend.
The United Kingdom also has a range of independent trade agreements after Brexit, which can mean more favorable tariffs compared to the EU.
The best sustainable fashion business countries
1. Germany
Germany is a country that prioritizes sustainability and also has a solid online market.
With good logistics, an ecological consumption audience and good access to all EU markets, it is definitely one for us.
2. Portugal
Portugal is known for being the home of small fashion brands that prioritize sustainable materials and ethical production. The country has a strong focus on circular fashion, with a market that prioritizes transparency.
Portugal also benefits from the EU trade agreements, facilitating imports and exports within Europe.
3. India
India is home to many organic and ethical fashion brands, leading the load in combination of sustainable materials with ethical production.
It is the second largest cotton producer in the world, which gives great access to ecological materials, not to mention a large national market, one of the largest on the planet.
Where is it beautiful to launch a fashion business?
The truth is that no country only marks all boxes when it comes to building a fashion business.
If you are launching a luxury brand, France or Italy could be the best for you.
If it is a fast fashion that you are looking for, think of the United States, the United Kingdom or China.
Alternatively, India, Portugal and Germany could be the best if they are focusing on sustainability.
Ultimately, to give your fashion business the best opportunity, it is important to do your research and launch in a market that adjusts.
Good luck!
