The rapid development of blockchain and web technologies has led to the appearance of important industry events that shape the future of the industry. Among them, Token2049 and Step Dubai have become key platforms for innovation, discussing regulation and the search for investment opportunities.
Anastasiia Malkina, an experienced event organizer, spoke about the scene of these events and their impact on the development of web3.
The emergence of web3 conferences
As the web3 industry has grown, so has the number of conferences. In 2022, Token2049 in Singapore attracted more than 7,000 attendees, more than 200 speakers and 250 exhibitors. A year later, the number of attendees increased to 10,000 and the number of exhibitors to 300. In 2024, Token2049 Dubai attracted 10,000 attendees of 4,000 companies from more than 100 countries. In 2025, interest in the event is expected to grow even more.
Web3 events are becoming an important platform for the network between different projects. Some of the most influential remain Token2049 and Step Dubai, where Anastasiia Malkina helped participate in Rocketech. She optimized the presence of the startup in the event and built strategic connections for it.
Token2049: A global platform for web3 dialogue
Token2049 is one of the most prestigious blockchain conferences heroes in Dubai and Singapore. It brings together senior executives, investors, developers and opinion leaders to discuss market trends, regulation and technological advances.
For Rocketech, participation in Token2049 Dubai 2024 was a strategic step. Anastasiia Malkina coordinated the company’s activities that include:
- Participating in discussions about scalability blockchain, institutional adoption of digital assets and decentralized infrastructure
- Organization networks and meetings with strategic investors and partners
- Public relations activities that helped attract the attention of the key actors in the industry
Token2049 Dubai 2024 attracted 40,000 participants, 10,000 companies and 500 speakers, confirming their status as the largest blockchain event.
Paso Dubai: Mena’s technological heart
Step Dubai began as a series of small meetings, but about 11 years has become the largest technological festival in the Mena region. Today, it brings together entrepreneurs, investors and technology companies.
For Rocketech, participation in Step Dubai 2024 was an opportunity to present their solutions and establish associations. Anastasiia Malkina was responsible for:
- Rocketech appearances in discussion panels on web3 and Fintech, which helped build the company’s reputation
- Negotiations with investors and participation in closed network events
- Demonstrating innovative solutions in Booths and in the starting area
The event attracted more than 400 new companies, hundreds of investors and more than 8,000 participants, becoming a key platform for Blockchain companies.
Key ideas of Token2049 and Step Dubai
Participating in the two main web3 conferences provided critical strategic in the organization of events and industry trends. According to Anastasiia Malkina, the Web3 landscape is evolving in the following directions:
Blockchain integration into traditional finance
Blockchain is becoming a critical tool for cross -border payments, prevention of fraud and digital assets that meet the regulation. Fintech’s startups and financial institutions are taking advantage of blockchain for faster transactions, improved security and decentralized identity verification.
The discussions in Token2049 also emphasized the emergence of Stablecoins and CBDCS, indicating a growing synergy between crypto and traditional finance instead of direct competition.
DAO organizations winning traction
DAOs are evolving from niche experiments to conventional governance models. Token2049 and Step Dubai exhibited decentralized marks of decision -making, where communities shape the Blockchain project management.
This change highlights the role of damage in corporate governance, digital groups and community -driven ecosystems, pressing more transparent and democratic business models.
Investment Trends: the increase of the Depin
Institutional investors are moving towards Blockchain projects based on infrastructure (Depins). Token2049 presented decentralized wireless networks, blockchain cloud storage and tokenized energy networks such as emerging real -world applications. This trend indicates a change of speculative assets to decentralized infrastructure of the real world that transforms industries.
AI and smart technology in blockchain
The AI is increasingly integrated in blockchain, helping to operate automatically, improve security and simplify compliance. This is pushing the limits of web3 combining blockchain with defi, cyber security and automated commercial processes.
Regulatory developments
Regulators are increasing supervision, but form a clear legal framework. The EU, the EAU and Singapore are becoming key jurisdictions for cryptographic businesses. In the context of the next changes in the US cryptocurrency policy. UU. In 2025, companies will have to adapt to the new requirements.
Emerging trends from the Step Dubai and Token2049 web event
Based on his experience of participating in such events, Anastasiia Malkina identified three main trends that define the development of web conferences:
- Decentralized event management
Community members can participate in the organization of events through Dao-Voting on issues and formats, which reinforces the principles of decentralization.
- Integration with the Metraver
The events increasingly incorporate virtual interaction to increase commitment to the global public.
- Network optimization with AI
Personalized algorithms improve contact selection and facilitation significant meetings.
Through his experience in the organization of high -level blockchain events, Anastasiia Malkina demonstrated how effective event management can grow the industry, boost innovation and strengthen web ecosystems.
The most effective conferences follow a structured approach to maximize the value for attendees:
- Strategic planning
Early preparation, specialized discussions and personalized network schedules help companies optimize their event experience and maximize ROI.
- Directed business meetings
Private meetings with investors and executives to obtain better results than large -scale discussions due to business and association facilitation.
- Data -based marketing
AI and analysis allow organizers to track the audience’s commitment, measure the impact of an event and continuously improve their approach.
In addition to logistics planning, successful web interventions include three main elements:
- Strong industry relationships
The impact of an event is largely determined by the quality of its participants and associations. Up to 70% of success depends on creating and taking advantage of the correct connections in the Blockchain space.
- Innovation of user experience
Gamification, interactive experiences and personalized content help increase the audience’s commitment, which makes the event more memorable and significant.
- Adapt to trends
The web3 industry is evolving rapidly, and successful event organizers must remain at the forefront of the latest technological advances and regulatory changes in their programs.
Through a combination of effective planning, strategic networks and user -centered experiences, conferences such as Token2049 and Step Dubai have established new industry standards. Its continuous impact underlines the crucial role of event organizers in the configuration of the future of web3 and innovation in blockchain.
Token2049 and Step Dubai are transforming the Blockchain event market by creating unique opportunities for industry leaders, new companies and investors. Thanks to the organizational work of Anastasiia Malkina, Rocketech was able to present its technology, strengthen connections and expand its presence on web3.
His experience confirms that the organization of professional events plays a key role in the development of the blockchain industry. In a market that changes rapidly, such conferences remain the main platforms for the exchange of knowledge, regulation and investment in new technologies.
