Tell us about metaminds
Metaminds is a Spatialweb technology company centered on the development of virtual spoke Worlds (MaaS), Spatialweb experiences (AR/VR/MR) and the game development that allows a ‘Henitenive’ layer ROI generator for brands or companies). We are delivering a retail ecosystem and multi -senses that expands the commitment between brands and consumers.
What do you think most exciting in metaminds?
Metaminds is building the new online trade, not only redefining the electronic commerce experience that today is nothing more than a catalog of interactive products, and sacrifices very little differentiation in the shopping experience in segments and categories. Metaminds also provides a platform for experience after the purchase, a platform that allows brands to extend the relationship with the client beyond space and time, generating long -term participation through regular contact points before, duration of a consolidated and organic and natural experience.
What do you see your role in the evolution of metaminds?
Metaminds and I have the right time, where now its fundamental technology is ready and I bring ideas, experience and knowledge of the industry about how to apply emerging technologies to the luxury business and retailers.
During the last decade, I have the leg to live for one of the main luxury groups in the world that focus on technological innovation. Duration this time, I have worked with multiple brands in different categories of products, exposed to their unique commercial approaches and needs and exploring solutions to them through the application of emerging technologies. This has enriched my perspective on how digital technologies can take the brand forward and up.
Metaminds technology is the first one that is up to the quality standards that the luxury industry is looking for, offering high fidelity and performance. My role is to align metaminds products with the current and future needs of brands and their customers.
How do you expect to manage the transition from the technology innovation leader to CPO?
I have been an entrepreneur before moving to the corporate world, which probably has my evolution within the Richemont group. When the moment of the Blockchain initiative in 2018 arrived, I was already in the web3 ecosystem. They gave me the opportunity to explore and innovate, which allowed me to conduct and build the strategy, collaborating closely with brands, listening to their needs and translating them into innovation projects that have evolved to become operational products, such as the digital product.
For this reason, I see many similarities between both roles. There are also some differences, the first one is size. In Metaminds I will join a dynamic and agile team where I must adapt to a faster pace and a thinner organization. I have a clear vision of how emerging technologies work in the luxury industry and retailers, acquires through years of experience. As the new metaminds CPO, I am very excited to have the opportunity to gather both visions.
What role will your experience play as a leader of technological innovation in your new role?
My new role is still innovation. As leader of innovation, I focused on finding the value in emerging technologies, and I could do it by observing technology from a human perspective. This understanding of web3 from a pragmatic perspective, unlike some intangibles, helped in the process of building some load and useful, such as any technology.
I also saw my role as very transversal, so I concentrated in collaborating with the different parts interested in different brands and functions. We were all part of a transverse team, and the results speak for themselves. We pye in the development of Blockchain & Web3 in the luxury industry and retailers, with very tangible business use cases that have become part of Richemont’s operational technological panorama.
In my new role, I must carry technology through the product, defining a vision and strategy and aligning the team around it, understanding the current needs of the market and anticipating future, as I did before and collaborating.
In the team we share the vision of a product focused on the human being, the result of combining different technologies with a clear purpose. In the past, this has helped me to achieve tangible results, and I think it will serve me well in my new role with metaminds.
Tell us about the two platforms that Metaminds will be launched in 2025
Mersive and Versai. They are two real sides of the same currency, one focused on the underlying technology, while the other gathers everything in a convincing experience for brands and their customs.
Mersive is a key solution for immersive trade and DEWEB spatial experiences that includes a set of modular components, such as an avatar generator, a 3D market, intelligence systems fed with AI, such as trained virtual attendees and customization of the backend backend sewing, a set of backend backend integrations and electronic seam connectors and Token client. This platform is the basis for building open worlds and immersive experiences. High fidelity and performance are the two key characteristics of Mersive’s experience, totally based on the web.
Versai is our environment of the open world is based on the upper part of Mersive, focused on allowing the next generation of online trade through immersive integrated brand spaces that unite the physical with the digital, which allows brands to extend their experience and time.
Versai is organized in districts, which allows brands and creators to have their digital shop windows in a common space taking advantage of the synergies created through a shared ecosystem, as in the physical world. For example, a brand can build a digital boutique within Versai to exhibit and sell its products in a more convincing, immersive and organic way, or configure exclusive activations through VIP spaces activated by Token.
Versai sacrifices incomparable interoperability, allowing brands to bring their own assets and customers to use them on other platforms. And for those who are miracle, we do not sell land. Brands can easily activate their virtual spaces to an affordable and flexible monthly rate.
What the future holds the metaminds??
The question is what Metaminds possesses for the future of online trade.
The future is now. We bring a unique combination of technology, approach and vision, and the right time with technology at the correct level of maturity.
The retail and luxury industry is currently at a turning point, an exhausted electronic business business model and an always demanded audience that seeks more connections and significant experiences than ever.
We bring new business models to brands, new interactions with customers and among them, technology adapted to human forms. An ecosystem of digital services for the luxury industry that brings together brands and customers through incomparable experience.
We have many exciting ads in the coming months, and many elements that position Metamind in a unique place, with very little overlap in the market. And many ideas under our sleeves to build unique experiences for brands.
