By loading images in the lists or blogs of their commercial properties, you can notice a small picture labeled as “ALT text”. It is easy to omit, but this small field has a lot of weight: for accessibility, SEO and user participation. So what exactly is the alternative text and how can you use it effective in commercial properties images?
What is the alternative text?
The ALT text (abbreviation for “alternative text”) is a written description letter of an image or graph that appears in the HTML code of a web page. It serves three key purposes:
- Accessibility: The text ALT helps users with disabilities visa to understand the content of the images through screen readers.
- SEO: Search engines cannot “see” images, but they can read the alternative text. Well written descriptions can help your lists be higher in search results.
- Backward content: If an image is not loaded, the alternative text will appear in place, giving users any context.
Why the alternative text is important in commercial property
In the commercial property sector, the images are crucial. They show location, design, condition and potential: the things of things and the tenants care deeply. The clear and descriptive text improves the experience for all users, especially those who depend on screen readers, and helps search engines to better understand their listings.
How to write a good alternative text for properties of properties
Here are some simple rules to follow:
1. Be descriptive, but concise
Aim to describe the image in a way that transmits the important thing, without writing a novel. A good general rule is to keep it less than 125 characters and simply use 1 to 2 sentences so that a screen reader can condemn the information quickly, especially if there are several images on the same page
Example:
- Don’t say: “Photo of a building”.
- Write: “Front exterior of a modern brick office unit with parking space”.
2. Concentrate in key sales functions
Think about what some would need to know if they could see the image. Mention things such as size, materials, signage or design if it is relevant.
Example:
- “Interior of the open plant office with large windows and suspended roof.”
3. Avoid essay
Screen readers already announce that something is an image, so avoid phrases such as “image of” or “image image”. But clarify if it is an illustration, logo or cartoon.
4. Use keywords naturally
If you go to search phrases as “Industrial Unit in Manchester”, it naturally includes in its alternative text, but avoids the filling of keywords.
Example:
- “Industrial Warehouse Unit with a shutter in the center of Manchester City”
5. ALT SAPTER TEXT FOR DIFFERENT TYPES OF IMAGES
- Exterior shooting: Include building style, number of floors, condition, signaling and surrounding context.
- Interior shots: Prominent design, characteristics (EC, mezzanine, kitchen area) and lighting.
- Site plans/plant plans: Mention the type of plan, number of units, design and access points.
Bonus tips for property professionals
- Batch Your Alt Text Writing: By loading multiple images, take a moment to describe each significant. Do not copy the same alternative text for each image.
- Think inclusive: The good alternative text is a small but important way to make your site more accessible to all users.
- Use your CMS wisely: Platforms like Novaloca Allow you to add image descriptions. Take the most of that functionality to increase the visibility and clarity of their listings.
Final thoughts
The strong alternative text makes a compliance picture more: improves the visibility of its online property and guarantees that its listings are accessible to a broader audience. It is a small detail that can make a big difference.
The next time you upload a set of commercial properties photos, take a few minutes to add reflective alternative text. It is an intelligent movement for both the user and marketing experience.
