If the United Kingdom portal market was an urn, Rightmove would form a majority government, chrowing the second part of the agent’s voice, the last research report of the consulting that we are triggered.
The study found that 75% of agents cite Rightmove as their most effective portal for Leads. His rivals are panting in the wings. Zoople follows 8%distant, anemarket rethink of 5%, and the rest – Primelocation, Nestoria, Mouseprice, do not even register a statistical pulse.
But before the champagne corks are in Rightmove HQ, the comments of the agents suggest that the mood is less celebration, a more reluctance presentation.
While Rightmove remains the indisputable lead generator, price perceptions paint a darker image. Only 31% of agents believe that their choice portal has a quite price. A combined 65% rate is “something” or “very” exensive. In other words: effective, yes; affordable, not so much.
Simon Leadbetter, Founder of We Are Unchained, Commented: “Portals are the life of agent lead flow, but the relations is turning toxic. Agents Value What They Get, but not at an any price. The Danger for Portals is that Less Less Less Less Less Less Less Less Less Like lesse Like Lesse Like Like Like Like Like Like Like Like Like Like Like Like Like Like Like Like Like Like Like Like Like Like Like as as as as as as as as as. ” “” “” “” “” “” “” “” “” “” “” “” “” “” “”
Based on a sample of 411 ownership and rental agents of the United Kingdom, the data suggest an industry trapped in a digital dependence trap. Agents recognize the return on investment, but question more and more if the cost reflects the value. According to a respondent, the analogy is “being charged by champagne and served tap water.”
When asked what the portals could do to improve, the messages of the agents were unequivocal: reduce the cost, improve the quality and unlock the value of the data. It turns out that lead volume is not the problem. Agents want better potential clients, including the owner’s valuation and instructions, not sailing to the tenants and the series in series. An agent asked “less scum, more direction.”
Another recurring theme was usability. The agents criticized clumsy interfaces, lack of innovation and an ecosystem that often reward the prominence of payment to play for the merit of the list. The call is for portals to evolve from passive directories to active commercial partners, more similar to SPRIFT or SPECTER than Craigslist.
The backdrop? Consumer behavior is quickly fragmented. According to Yougov’s data cited in the report, around 10 million people use Rightmove exclusively, but millions more pass in Zoople, Aanumerkarkt and others. Almost two million users access the three, suggests that consumers are a promising platform instead of loyal. The report concludes that agents must optimize ubiquity, not loyalty.
The second part of The Voice of the agent is available to download now at www.weareuecesinSInned.co.uk/tevoicetheatetagen.
The third part, which deepens the marketing channels, the automation and adoption of AI, is now open for the contributions of the agents.
