Georgie Coleridge Cole was born and raised in South West London, where she currently resides with her husband and three children. She pursued an MA in French at the University of Edinburgh, which laid the groundwork for her future endeavors. After completing her studies, Georgie ventured into the marketing realm, working for COTY Beauty, where she gained valuable experience in the beauty industry.
The Birth of SheerLuxe: A Digital Revolution
In 2007, at the age of 25, Georgie founded SheerLuxe, an online lifestyle publisher that quickly became a go-to platform for modern consumers seeking curated content on fashion, beauty, interiors, food, and travel. Starting from her kitchen table, she transformed SheerLuxe into a leading digital magazine with a team of over 60 employees, more than 625,000 newsletter subscribers, and over 1 million social media followers.
Expanding Horizons: SLMan and Other Ventures
Recognizing the need to cater to a broader audience, Georgie launched SLMan in 2019, a platform tailored for modern men seeking style and lifestyle content. Further diversifying her portfolio, she introduced LuxeGen, The Gold Edition, and UltraLuxe, each targeting specific demographics with specialized content. In 2022, Georgie expanded into the branding and design sector by founding Luxe&Co, an agency dedicated to helping brands achieve success through aspirational branding and content.
Navigating Challenges: Balancing Family and Business
Balancing the demands of a growing business with family life posed significant challenges for Georgie. She emphasizes the importance of consistent help, whether from a reliable nanny or family support, to maintain a semblance of order in daily life. Georgie also advises aspiring entrepreneurs to conduct thorough research to ensure their product or service is viable and to take decisive action once they are confident in their idea.
Philanthropy and Social Responsibility
Beyond her business ventures, Georgie is committed to social responsibility. Through Luxe&Co, she provides pro bono services to startups led by individuals from underprivileged backgrounds, aiming to give them the best chance of success. This initiative reflects her belief in the power of entrepreneurship to drive positive change and empower marginalized communities.
Conclusion: A Legacy of Innovation and Empathy
Georgie Coleridge Cole’s journey from a marketing professional to a pioneering digital entrepreneur is a testament to her vision, resilience, and commitment to excellence. Through SheerLuxe and her subsequent ventures, she has redefined the landscape of digital publishing and lifestyle content. Her ability to balance professional success with personal values and social responsibility sets her apart as a leader in the modern entrepreneurial world.
