Introduction: The Woman Behind Monaco’s Most Elegant Events
In the heart of Monte-Carlo, a city synonymous with luxury, prestige, and timeless glamour, one woman stands at the intersection of sophistication and empowerment. Sandrine Knoell, founder and CEO of 5 Stars Events, has become a defining figure in Monaco’s high-society landscape. Known for orchestrating some of the principality’s most anticipated soirées and cultural celebrations, Knoell blends impeccable style with a strong sense of community, particularly among influential women.
From the prestigious Bal de Noël to the empowering Women of Monaco Club, Knoell is more than just an event curator—she is a connector, a visionary, and a modern ambassador of Monaco’s cultural elegance.
Roots in Passion: From Vision to Reality
Sandrine’s journey into the world of luxury event planning is as polished as the events she hosts. Though not much is publicly detailed about her early life, it is evident that her ascent in the exclusive world of Monaco’s elite was driven by a clear passion for refined aesthetics, people-centric experiences, and strategic networking.
Launching 5 Stars Events was not just a business move—it was a declaration of excellence. Her agency quickly gained traction among Monaco’s elite, foreign dignitaries, and international luxury brands. Today, it stands as one of the region’s most trusted names in high-end event production.
5 Stars Events: Celebrating Moments That Matter
What makes 5 Stars Events stand out is its seamless fusion of opulence and meaning. Whether it’s an intimate business gala or a grand cultural ball, each event is tailored to tell a story.
Perhaps the crown jewel in her portfolio is the Bal de Noël, an annual Christmas charity ball that brings together royalty, celebrities, and philanthropists under one exquisite roof. The event has grown into more than just a glamorous evening—it’s a gathering with purpose, supporting charitable causes and highlighting Monaco’s commitment to giving back.
“Our mission,” Knoell says, “is to celebrate life with intention—elevated, elegant, and always with heart.”
Women of Monaco Club: Empowering Women in High Society
Beyond glamour, Sandrine Knoell is committed to fostering female empowerment in a space where women are often admired but seldom spotlighted for their professional influence. In 2018, she launched the Women of Monaco Club, a private network for prominent women in Monaco who are making a difference in their respective fields.
The club hosts monthly WOM Lunches, which serve as networking opportunities as well as platforms for education, cultural appreciation, and collaboration. Through this initiative, Knoell has created a vibrant sisterhood that bridges generations, backgrounds, and professions.
In 2023, she introduced the WOM Awards, a ceremony honoring the achievements of female entrepreneurs, artists, scientists, and philanthropists. These accolades are more than symbolic; they are tangible affirmations of the power and influence of women in shaping Monaco’s future.
Lifestyle & Travel: Balancing Work and Wanderlust
Sandrine’s Instagram feed (@sandrine_montecarlo) paints a picture of a woman deeply attuned to life’s finer things—travel, family, friendship, and personal growth. Whether she’s skiing with her loved ones in the Alps or enjoying the golden hues of Dubai’s coastline, her lifestyle reflects the very essence of the events she curates: refined, curated, and full of joy.
Her recent travels to Dubai were marked by playful snapshots—posing as a lifeguard by the pool and embracing the sun-soaked luxury of the region. Her approach to life is balanced and authentic: work hard, celebrate harder, and always stay grounded.
Brand Collaborations: Where Luxury Meets Influence
With her finger on the pulse of Monaco’s luxury scene, it’s no surprise that Sandrine is also a sought-after partner for premium brands. From fashion and fragrance to fine dining and art, she has leveraged her social capital to amplify the voices of prestigious names.
One standout collaboration was with Xerjoff, the Italian luxury fragrance house, for an exclusive event at their Monaco boutique. Hosted under the umbrella of the Women of Monaco Club, the gathering celebrated artistry, femininity, and craftsmanship—a perfect alignment with Sandrine’s own brand values.
A Personal Touch: More Than an Influencer
Though she has amassed a significant online following, Sandrine Knoell resists the label of “influencer.” Her influence, she asserts, comes from intention and integrity. “People connect with what’s real,” she explains. “If you share moments that are genuine, others resonate with that energy.”
It is this authentic presence—both online and off—that continues to win her admirers. Her digital persona is not a curated façade but a mirror of her real-world ethos: elegance with soul, and leadership with warmth.
Looking Ahead: The Future of 5 Stars Events
With a robust portfolio and a thriving community behind her, the future is bright for Sandrine Knoell. Plans for expanding 5 Stars Events into new international markets are reportedly in motion, along with fresh collaborations in the arts and fashion sectors.
But at the core of it all remains her unwavering mission: to create spaces that inspire, uplift, and connect.
“I want people to leave my events not just entertained, but moved,” she reflects. “Because when we celebrate together, we grow together.”
Conclusion: A Legacy of Elegance and Empowerment
In a world where luxury often feels distant, Sandrine Knoell brings it close—rooted in humanity, enriched by culture, and driven by purpose. As Monaco continues to evolve, she remains a guiding light in its social and cultural tapestry, reminding us that behind every great event is a heart that dares to dream.
