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Robert Newborough: A Visionary Entrepreneur Redefining Sustainable Agriculture

In Entrepreneur
April 17, 2025

Robert Newborough, known as Lord Newborough, is the visionary behind Rhug Estate in North Wales—a sprawling 5,018-hectare property encompassing farmland, forestry, moorland, and coastal areas. Since taking over the estate in 1998, he has transformed it into a model of sustainable farming, organic meat production, and renewable energy innovation. His commitment to environmental stewardship and ethical practices has garnered international acclaim.​Rhug Estate+2Rhug Estate+2Business News Wales+2Rhug Estate+1Rhug Estate+1Great British Entrepreneur Awards+1Rhug Estate+1


Championing Organic Farming

Under Lord Newborough’s leadership, Rhug Estate has embraced organic farming principles, eliminating the use of artificial fertilizers and pesticides. The estate’s livestock, including beef, lamb, chicken, and wild bison, are raised on a 100% organic diet, ensuring high animal welfare standards. This approach not only enhances the quality of produce but also promotes biodiversity and soil health.​


Renewable Energy Initiatives

In 2012, Rhug Estate initiated its renewable energy journey with a single solar panel installation. Today, it boasts 11 solar schemes, two wind turbines, hydroelectric systems, heat pumps, and electric vehicle chargers. These initiatives collectively generate approximately 3,000 MWh of electricity and 500 MWh of heat annually, enough to power around 875 homes. The estate’s commitment to renewable energy has significantly reduced its carbon footprint and serves as a benchmark for sustainable agricultural practices. ​Rhug Estate+3Rhug Estate+3Home | Shropshire Star+3Business News Wales+1Rhug Estate+1North Wales Social+3Rhug Estate+3Business News Wales+3


Diversification into Beauty and Retail

Lord Newborough’s entrepreneurial spirit extends beyond agriculture. Recognizing the potential of natural resources, he launched the ‘Wild Beauty’ skincare line, crafted from ingredients foraged on the estate. The collection has gained recognition for its commitment to sustainability and ethical sourcing. Additionally, Rhug Estate operates a farm shop and bistro, offering organic produce and promoting local food systems.​Rhug Estate+1North Wales Social+1North Wales Social+1Rhug Estate+1


Recognition and Awards

In 2018, Rhug Estate was honored with a Royal Warrant of Appointment to HRH The Prince of Wales, acknowledging its high standards in organic farming and sustainability. Lord Newborough’s dedication to innovation and environmental responsibility has earned him accolades such as the Great British Entrepreneur Awards’ ‘Unretirement Entrepreneur of the Year’ nomination in 2023. These recognitions highlight his role as a leader in sustainable entrepreneurship. ​Rhug Estate+1Rhug Estate+1Rhug Estate


Future Vision: Sustainability and Innovation

Looking ahead, Lord Newborough envisions further advancements in sustainability at Rhug Estate. Plans include expanding renewable energy projects, implementing regenerative agricultural practices, and enhancing carbon sequestration efforts. By integrating innovative technologies and sustainable methods, Rhug Estate aims to set new standards in eco-conscious farming and contribute to a greener future. ​Rhug Estate+1Business News Wales+1Rhug Estate


Conclusion: A Legacy of Sustainable Innovation

Robert Newborough’s leadership at Rhug Estate exemplifies the fusion of tradition and innovation in sustainable agriculture. Through his unwavering commitment to organic farming, renewable energy, and ethical entrepreneurship, he has not only transformed Rhug Estate but also set a precedent for future generations in sustainable land management and business practices.