Introduction
In the ever-evolving world of event planning and design, few names stand out like Ivana Škrlec. An entrepreneur, creative visionary, and mother, Ivana has built a remarkable career through her company, Altera, turning special moments into lifelong memories. With an eye for detail and a passion for creating immersive environments, she represents a new wave of event professionals who blend artistry with precision.
This article takes a closer look at Ivana’s journey, her philosophy on success, her work with Altera, and her growing influence on social media.
Early Life and Inspiration
Hailing from a background where creativity and determination were highly valued, Ivana’s passion for aesthetics and storytelling started young. From organizing intimate gatherings for family and friends to dreaming about large-scale productions, she always knew that creating beautiful, memorable moments was her calling.
Raised under the balanced and thoughtful influence of the Libra zodiac, Ivana often attributes her strong sense of harmony, beauty, and justice to her astrological sign. An admitted over-thinker, she has used her introspective nature to perfect her craft, ensuring every event she oversees is meticulously planned and deeply personalized.
Founding Altera: A Vision Realized
Ivana’s dream of channeling her creativity into a tangible business led to the birth of Altera, a rental and event design company that has rapidly gained recognition. Altera specializes in curating one-of-a-kind events, offering a range of services from décor rentals to complete event production.
At Altera, Ivana and her team believe that events are not merely gatherings but emotional experiences. Every element, from the lighting to the floral arrangements, is selected to tell a story — the story of the client. Weddings, corporate events, milestone birthdays — no matter the occasion, Ivana’s hallmark is a careful blending of elegance, innovation, and heartfelt personalization.
Philosophy on Success
Ivana’s Instagram bio encapsulates her personal and professional mantra:
“What comes easy won’t last long, and what lasts long won’t come easy.”
This belief is reflected in the way she approaches her career. Ivana embraces challenges, viewing them not as obstacles but as opportunities to grow. She often emphasizes that true success in any creative field requires resilience, patience, and an unrelenting commitment to quality.
Her story is a testament to perseverance — a reminder that the path to lasting success is paved with hard work, sleepless nights, and an unwavering belief in one’s vision.
Building a Brand on Instagram
Recognizing the power of digital platforms early on, Ivana leveraged Instagram to showcase her work and connect with a broader audience. Her profile, @iskrlec11, serves as a vibrant portfolio of Altera’s projects, behind-the-scenes looks at the creative process, and glimpses into her personal life as a mother and entrepreneur.
Through a carefully curated blend of professional highlights and authentic moments, Ivana has cultivated a loyal following. Followers appreciate her authenticity — she doesn’t shy away from sharing the real challenges behind the glamorous events. From early-morning set-ups to late-night brainstorming sessions, she offers an unfiltered look at what it truly takes to succeed in the event industry.
Collaborations with other creatives, such as interior designers and visual artists, have further expanded her reach, cementing her reputation as a trusted and innovative voice in event production.
Motherhood and Entrepreneurship: A Delicate Balance
Beyond her professional achievements, Ivana’s role as a mother remains central to her identity. Balancing the demands of motherhood with the rigors of entrepreneurship is no small feat, but Ivana approaches both roles with equal passion and dedication.
She often shares how motherhood has sharpened her organizational skills, enhanced her empathy, and deepened her understanding of what truly matters in life and business. Her child serves as a constant source of inspiration, reminding her why creating meaningful, joyful moments is so important.
Looking to the Future
As she continues to expand Altera’s offerings, Ivana’s vision for the future is ambitious. She dreams of launching a full-service creative agency under the Altera brand, one that can handle every aspect of an event — from concept development to execution — on a global scale.
She also hopes to mentor young event designers and entrepreneurs, sharing the lessons she has learned throughout her journey. By fostering a new generation of creative professionals, Ivana aims to leave a lasting impact on the industry she loves so deeply.
Conclusion
Ivana Škrlec’s story is one of passion, perseverance, and artistry. Through Altera, she has proven that when creativity is paired with hard work, the results can be truly transformative. Whether planning a lavish wedding or a simple, heartfelt celebration, Ivana brings dreams to life, one event at a time.
With a growing online presence, a flourishing business, and a heart full of ambition, the best chapters of Ivana Skrlec’s story are still being written — and the world is watching.
