
Kristina Nettles stands as a beacon of innovation and elegance in the luxury fashion industry. As the Founder and CEO of SMODDO, she has seamlessly blended her passion for exquisite design with a commitment to quality, establishing a brand that resonates with discerning customers worldwide. Beyond her entrepreneurial endeavors, Kristina is a devoted wife and mother, embodying the multifaceted roles of a modern woman with grace and determination.
Early Life and Inspiration
Kristina’s journey into the world of luxury fashion was deeply influenced by her upbringing and personal experiences. From a young age, she exhibited a keen eye for design and an appreciation for the finer details that define elegance. This innate passion propelled her to explore various facets of the fashion industry, laying the foundation for her future endeavors.
The Birth of SMODDO
In her quest to create jewelry that epitomizes both beauty and safety, Kristina founded SMODDO. The brand’s ethos centers around crafting hypoallergenic pieces that are free from harmful materials, ensuring they are gentle on all skin types. Collaborating with small, family-owned jewelers who share her commitment to craftsmanship, Kristina ensures that each piece undergoes meticulous sourcing and assembly. A distinctive feature of SMODDO’s jewelry is the premium three-layer coating of 18K gold, enhancing both the aesthetic appeal and durability of the pieces.
Commitment to Quality and Customer Trust
At the heart of SMODDO’s operations is an unwavering dedication to quality and customer satisfaction. The brand takes pride in creating jewelry that is not only visually stunning but also safe for the wearer. By focusing on hypoallergenic materials and avoiding harmful substances, SMODDO ensures a luxurious experience without compromise. This commitment extends to their collaborative approach, partnering with artisans who uphold the same standards of excellence.
Social Media Presence and Influence
Kristina’s influence extends beyond the confines of her brand. With a robust social media presence, particularly on Instagram, she has cultivated a community of over 115,000 followers. Her content primarily revolves around fashion, jewelry, and lifestyle topics, offering insights into her personal style and the latest trends. Kristina’s openness to collaborations and her approachable demeanor have further solidified her status as a luxury storyteller and influencer.
Recent Endeavors and Highlights
In recent months, Kristina has diversified her content to include live sessions, such as a cooking demonstration shared on March 2, 2025. Additionally, she has provided fashion tips, exemplified by a post detailing how to style a white T-shirt and black pants with a bold SMODDO necklace, showcasing the transformative power of accessories. These endeavors reflect her dynamic approach to engaging with her audience and her versatility as a content creator.
Balancing Professional and Personal Life
Navigating the demands of entrepreneurship alongside familial responsibilities is no small feat. Kristina embodies this balance, seamlessly integrating her roles as a business leader, wife, and mother. Her ability to manage these aspects of her life with poise serves as an inspiration to many aspiring entrepreneurs who seek to harmonize professional ambitions with personal commitments.
Future Aspirations
Looking ahead, Kristina envisions expanding SMODDO’s reach, introducing new collections that continue to uphold the brand’s standards of quality and elegance. She remains committed to storytelling through her designs, aiming to create pieces that not only adorn but also narrate tales of sophistication and artistry.
Conclusion
Kristina Nettles exemplifies the essence of modern entrepreneurship in the luxury fashion industry. Her journey reflects a harmonious blend of passion, dedication, and an unwavering commitment to excellence. As she continues to lead SMODDO to new heights, Kristina’s story serves as a testament to the transformative power of vision and perseverance in the ever-evolving world of fashion.