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The Smile Architect: How Dr. Rosh Is Redefining Modern Dentistry with Style and Substance

In Dentist
May 31, 2025

From flawless smile transformations to a premium dental fashion line, Dr. Rosh is building a brand that blends clinical brilliance with aesthetic excellence.

Meet Dr. Rosh – The Visionary Behind LUME Dental

Dr. Roshanak Khodabandeh, widely known on Instagram as @dr.rosh_, is not your typical dentist. An award-winning clinical expert based in Wilmslow, Cheshire, Dr. Rosh has carved a niche in the dental world through her precision, artistry, and forward-thinking approach. As the founder and CEO of LUME Dental, she has established a reputation for transforming lives—one radiant smile at a time.

Her expertise spans across orthodontics, smile design, and lifelike cosmetic dentistry, where she delivers results that are both scientifically sound and aesthetically flawless. Patients from across the UK—and beyond—seek her signature smile makeovers that focus on enhancing natural beauty rather than creating cookie-cutter results.


Instagram as a Digital Portfolio of Excellence

With over 21,000 followers, Dr. Rosh’s Instagram is not just a social media profile—it’s a compelling portfolio of her artistry and impact. Her feed is filled with real patient transformations, behind-the-scenes glimpses into her clinic, and thoughtful insights into the world of aesthetic dentistry.

Each post underscores her philosophy: “A beautiful smile should never look fake—it should look like the best version of you.” She uses the platform not only to showcase her work but also to educate and inspire, making complex dental procedures feel accessible and empowering to her audience.


Beyond Dentistry – The ROSH Collection by SKRUBZ

Dr. Rosh’s influence goes beyond the dental chair. Recognizing a gap in stylish, functional professional wear for medical professionals, she partnered with SKRUBZ to launch the ROSH Collection—a line of high-performance, fashion-forward scrubs that reflect her personal style and professional ethos.

These scrubs have become a statement in themselves, combining luxury, comfort, and practicality for dentists, doctors, and healthcare workers who want to look and feel confident at work.


Empowering a New Era of Cosmetic Dentistry

At the core of Dr. Rosh’s brand is empowerment—empowering patients to smile confidently, empowering professionals to take pride in their image, and empowering women in healthcare to lead with both competence and creativity.

Whether she’s perfecting a smile, launching a new scrub design, or mentoring young dentists, Dr. Rosh continues to elevate the standards of modern dentistry with elegance, empathy, and expertise.


Follow her journey: @dr.rosh_