Introduction
In the ever-evolving world of digital content, few have managed to turn personal passion into influential power quite like Rocío Butrón. Hailing from San Fernando in Cádiz, Spain, Rocío has risen to prominence as one of the most trusted and followed home decor and lifestyle influencers on Instagram, where she is known by the handle @rbr_decohome. With nearly 900,000 followers as of early 2025, Rocío has built a reputation as an expert in DIY, cleaning, home organization, and interior styling, becoming a household name among Spanish-speaking audiences.
Aesthetic Meets Function: Rocío’s Content Style
The cornerstone of Rocío’s popularity lies in her ability to make homemaking stylish, practical, and deeply accessible. Her Instagram page is a vibrant catalog of before-and-after home transformations, clever cleaning tricks, and relatable lifestyle hacks. From upcycling furniture with self-adhesive vinyl to crafting homemade air fresheners, Rocío shares realistic solutions for everyday problems.
Her content is often centered around themes like seasonal decor (e.g., cozy fall accents, minimalist Christmas tablescapes), DIY upgrades using budget-friendly materials, and high-impact organization tips. In a standout example, Rocío used lemon, toothpaste, vinegar, and baking soda to deep-clean a washing machine—a trick that became so popular that it reportedly reached over 100,000 users across social platforms.
Empowering Through Practical Advice
Rocío Butrón is not just an influencer; she is widely regarded as an “experta en hogar” (home expert). Her tutorials frequently include “trucos caseros” (homemade tricks) for tackling common domestic challenges. One particularly viral tip involved restoring leather with just a touch of Nivea cream and half a lemon, which earned features in publications like Lecturas. From removing stubborn stains to keeping cockroaches away using eco-friendly solutions, Rocío’s knowledge is grounded in practical experience.
Audience Engagement and Social Growth
With nearly 886,000 followers on Instagram, Rocío’s reach in the Spanish-speaking world is formidable. Her community is highly interactive, often tagging friends or saving posts for later use. She consistently uses call-to-actions like “Guarda y comparte si te ha sido útil” (“Save and share if it was useful”), boosting her engagement metrics.
Her content doesn’t just attract eyeballs; it inspires action. Followers frequently share photos and testimonials after trying her tips, creating a loop of trust and authenticity that few influencers maintain at this scale. Instagram remains her core platform, but Rocío also has a growing presence on TikTok and Threads, where she repurposes content and engages with newer audiences. On Threads alone, she amassed over 77,000 followers shortly after its launch.
Collaborations and Sponsorships
Thanks to her organic engagement and niche authority, Rocío has become a go-to partner for lifestyle brands. Her collaborations are always thoughtfully integrated into her content, enhancing credibility. Notable partnerships include:
- Amazon (Influencer Program): Rocío curates a storefront of recommended products on Amazon.es, featuring cleaning tools, storage solutions, and DIY materials.
- Ultenic (Home Appliances): She has promoted the Ultenic U16 Flex cordless vacuum in sponsored Reels, presenting it as part of her real-life cleaning routine.
- Atmosfera Home: Rocío collaborated with the interior brand to install motorized curtains in her bedroom, sharing the transformation in a dedicated video.
- Shein Spain: She presented budget-friendly home and personal gadgets, selecting seven favorite picks from Shein’s product range.
- Leroy Merlin: Rocío conducted a fall-themed bathroom makeover using items from the home improvement store, showcasing practical decor updates.
- Vileda: She demonstrated cleaning hacks using the Vileda Turbo mop, integrating the product into a sofa-cleaning tutorial seen in her Instagram Story Highlights.
What sets Rocío apart is her commitment to only featuring brands and products she genuinely uses. Even when content is unsponsored, such as when she recommends items from Mercadona supermarkets, she makes it clear to maintain transparency.
Recognition and Media Features
Rocío’s tips have not only captured the attention of her audience but also the wider media. She has been featured in major outlets including La Razón, Cuerpomente, Lecturas, Diario de Jerez, and Diario de Sevilla. These publications often highlight her viral home hacks, recognizing her as a voice of authority in home care.
In 2024, she was invited to speak on Hoy por Hoy Cádiz, a popular radio show, where she shared insights into her influencer journey and provided homemaking advice to listeners. As someone who represents the entrepreneurial spirit of modern content creators in Spain, Rocío’s story resonates with those seeking to turn passion into profession.
Milestones and Community Impact
- Follower Milestone: From a modest start, Rocío crossed 800K followers in under three years. She is now poised to surpass the 1 million mark by late 2025.
- Content Evolution: Rocío has consistently broadened her topics, recently adding pest control and eco-cleaning to her repertoire. One viral example: a homemade cockroach repellent using sugar, onion powder, and baking soda.
- Community Success Stories: Many fans credit Rocío with transforming their living spaces. Whether it’s a perfectly organized kitchen or a revived old chair, her impact is seen not just in likes, but in real-life improvements.
Conclusion
Rocío Butrón (@rbr_decohome) stands as a leading figure in the Spanish-speaking home improvement space. With authenticity, relatability, and a relentless focus on practical value, she has redefined what it means to be a homemaking influencer. Her rise from everyday DIY enthusiast to media-featured expert showcases the power of sharing useful knowledge in a visually appealing and genuinely helpful way. As she continues to innovate and grow, Rocío is not just decorating homes—she’s helping her audience build better lives within them.