Yo Built my personal brand Accidentally. He was 16 years old and tried to grow a business in the real estate sector dominated by men. I had no life experience, so I had to manufacture my own credibility and trust.
What did not realize at that time was to build my personal brand, this would be the strategy that would allow me to build a domestic staging business of £ 1 million at age 19.
So I had no idea that in the prioritization of the construction of my personal brand, there would be the Effect ‘Touching’; The immeasurable impact that creates a personal brand.
Open industry doors that would otherwise have closed the leg, adding credibility to its name that can lead to other sectors. The big names begin to receive their calls, people look for it to work with you and the opportunities begin to flow in your entrance tray.
For me, the coup effect was gradual. But when I realized his true power, I quickly expanded my company from an annual turnover of £ 30000, at a seven -digit income. My entrance door to execute a very successful company? Social networks.
You must publish on social networks
“I’ve been seeing you online, you’re everywhere. Could you quote for a block of 45 apartments?”
The message came from a potential client that slipped a year before organizing a small property of two bedrooms. He said it was too expensive. Approximately a year later, he sent this direct message. That invisible undulation effect had tasks, was on demand.
After a conversation and quotation later, he had secured a sale of £ 252,000, the turning point in my business, financially. However, this did not happen overnight, it was after consistent Instagram publication For more than a year.
Historical, I only published on social networks annually to update my personal profile. But under the guidance of my coach at that time, they advised me to regularly publish the transformations of our properties and the behind the scene of my business.
I started publishing My internal reflections Or be the owner of a business, my lifestyle and the realistic account of managing a business. To my surprise, it was this content that regained the greatest commitment.
After a constant publication several times a week, I began to see my name Appearing in Facebook groups When people were looking for design advice or a homemade Ster. Interestingly, I was labeled as ‘Liv Conlon’, no ‘Thepropertystagers’.
The moment of the ‘bulb’ happened, people knew me and liked and trusted me. However, sharing only on social networks is not enough to build a prolific personal brand, You need external credibility That goes beyond just having followers.
The interview that changed everything
Winning my first business prize (which would become 13 awards in two years) was the catalyst to build a personal brand beyond my property niche.
I begin to appear in the local press that resulted in sales for my company, which led to hire a public relations agent, to ensure the press beyond my hometown.
What I did not realize is that the most magnetizer of anyone, and their best asset as a personal brand, is its history. And I accidentally shared it.
Duration an interview, I hesitated in a question about enjoying the school and accidentally revealed that he had harassed his leg. This was the hook that, when it was revealed in an article in National Press, created an influx of followers and requests for Facebook messages.
The messages were women from all areas of life, age and background. There were mothers who had shown my success story to their children through the same trauma, women who experienced workplace harassment and only messages from my classmates who had no idea what I had experience on a daily basis.
Customers want to resonate with you
Sharing this story and later chapters in my life changed everything. From a commercial perspective, I realized that my staging customers at home were not just a Seijs service; They were looking for a personal touch, a connection.
Customers want to resonate with their History and values. My story encouraged many women to want to develop the same success, which is how my latest business idea, Stagerbs. We train women to launch their own staging companies.
Building your personal brand is no longer an option. Everyone has one. However, the way in which he builds it will determine his return of life for life (Roi).
Carving a Unique brand identityNow more than ever, it is its strongest asset in a saturated market. It will help you enter any industry, and you never know where it will take it. But I can tell you that it is the most exciting trip you will embark.
LIV Conlon, 26, executes two seven -digit businesses: Thepopertystagers of multiple awards; and Staagerboss, a coaching business for women. Also a best -selling author and personal brand strategist, LIV was crowned young entrepreneurs of the United Kingdom after leaving school at age 16 to start their own business.
Learn more about Liv Conlon
