From Melbourne kitchen to global runways, a journey of creativity and confidence.
Born with a drive for design, Alexandra Abraham discovered her passion early. As a child, she was drawn to the world of fashion, not just the art of creating garments, but the emotional impact they carry. She recalls designing swimwear in her Melbourne kitchen, surrounded by fabrics and dreams. That initial spark led to her first capsule collection; eventually, with her small team, she traveled to Bali for an editorial shoot, embracing hurdles like language barriers and model casting as part of the exhilarating process.
Sensuality & Empowerment: The Heart of Bikini Beach Australia
Alexandra’s brand, Bikini Beach Australia, was founded to empower women of all body types. “Every woman should feel sexy and confident at the beach no matter their body type,” she affirms. This ethos shows in every detail, from print selection and unique cuts to mesh and reversible pieces that flatter and celebrate diverse figures. The brand’s identity stems from combining technical precision with bespoke flair: in‑house prints, tailored silhouettes, and eye‑catching materials ensure Bikini Beach delivers both style and substance.
Australia Meets the World: A Globally Inspired Creative Pulse
Anchored on Sydney’s iconic Bondi Beach, the brand draws energy from its Australian spirit: sun‑soaked beaches, adventurous locals, and the “No worries, mate” mentality. Yet, Alexandra’s design process thrives on travel. With inspiration drawn from Panama, Miami, Indonesia, and beyond, collections come to life, often named after paradisiacal destinations. To meet global demand, she relocated logistics to Central America, maintaining creative control in Australia while ensuring efficient worldwide delivery.
Miami Swim Week & Media Buzz: Claiming Her Spot on Fashion’s Biggest Stages
Alexandra has made waves on major platforms like Miami Swim Week, where Bikini Beach secured an exclusive spot on Day 4 of Art Hearts Fashion, a runway milestone for a female‑founded label known for audacity and design devotion. She’s also featured in press interviews and podcasts such as Edgar Entertainment, showcasing her travel‑centered inspiration and innovative design sensibility. These appearances highlight her creative philosophy: always bold, never basic.
Beyond Swimwear: Expansion and Brand Evolution
Never one to rest on laurels, Alexandra introduced BBA Man, a men’s collection launched during Panama Fashion Week. The debut lineup includes reversible styles, where half the men’s swimwear can be flipped, doubling wear and design intrigue. This reflects her broader growth strategy: applying the Bikini Beach model of confidence, quality, and custom cuts across a wider audience.
Sustainability & Resilience: Strength Forged in Adversity
The pandemic might have slowed the world, but for Alexandra it sparked one of her most creative periods. With time to refine, she launched the “Liquid Animale” collection at Miami Swim Week, showcasing the power of creative persistence. Her manufacturing methods underscore a commitment to both quality and sustainability, keeping production in‑house and combining luxury with environmental awareness.
Message to Emerging Designers: Positivity, Risk, Purpose
To new designers, Alexandra advises embracing fear as growth. Impostor syndrome may be part of the journey, but taking risks and backing yourself yields progress. She says, “There is never failure in your process, only progress and growth.” Alexandra also celebrates sisterhood in business, encouraging female founders to unite through strong networks, shared wisdom, and mutual affirmation.
Future Vision: Making Waves with Bold Branding
As her men’s line rolls out and brand visibility climbs, Alexandra’s ambitions remain clear: be bold. Her goal isn’t to blend in, it’s to dare. Travel‑driven design, custom craftsmanship, body‑positive messaging, and global reach are central to her vision. With social media serving as both creative compass and feedback loop, she stays guided by the people who wear her designs.
