Geneva, Switzerland In the rarefied world where precision craftsmanship meets global culture, few figures are as deeply embedded and widely respected as Brice Lechevalier Swiss journalist, entrepreneur, and visionary media leader at the heart of luxury watchmaking and sailing communications.
For more than two decades, Lechevalier has been at the crossroads of tradition and innovation, shaping how the world sees two of Switzerland’s most cherished passions: horology and sailing. As Executive Director of GMT Publishing, he has built one of the most influential media groups dedicated to these fields, elevating narratives with authenticity, expertise, and a storyteller’s eye. gmtpublishing.com
A Pioneer in Watch Media
Lechevalier’s journey into the world of luxury watches began at the turn of the millennium when he co‑founded Great Magazine of Timepieces (GMT) a pioneering publication launched at Baselworld in 2000 that quickly became a touchstone for enthusiasts and industry insiders alike. Under his editorial leadership, GMT grew into a platform celebrated for its insightful feature stories, elegant design, and authoritative voice in horology. Wikipedia
In parallel, Lechevalier helped steer WorldTempus.com, the bilingual watch news portal known for its comprehensive coverage of global watch industry developments. His role as director and joint shareholder strengthened the site’s standing as a go‑to resource for collectors and professionals around the world. Wikipedia
His editorial influence also extends to milestone publications such as The Millennium Watch Book collectors’ anthologies exploring chronographs and tourbillons that encapsulate decades of horological evolution and context. Payot
The Fine Watch Club: Where Passion Meets Privilege
Beyond magazines and websites, Lechevalier is the creator of the Fine Watch Club, the first international multi‑brand club dedicated to bringing watch owners and aficionados closer to their favorite maisons. Since its launch, the club has forged unique opportunities for members from VIP manufacture tours and exclusive event access to curated experiences with master watchmakers. gmtpublishing.com
Lechevalier’s vision for the club exemplifies his belief that true appreciation of horology comes not only from reading about watches, but from experiencing their artistry firsthand often behind the scenes, beyond the reach of the average enthusiast. Fine Watch Club
More Than a Watchman: Sailing, Culture & Storytelling
Lechevalier’s influence isn’t confined to watches. In 2001, he founded Skippers, Switzerland’s premier sailing magazine, marking his deep engagement with nautical culture and lifestyle. His editorial hand has helped define how sailing narratives are told, blending competition, adventure, and human experience in equal measure. Wikipedia
This dual love for precision timepieces and the sea reflects in his professional rhythm balancing editorial diligence with a passion for lifestyle, exploration, and performance.
Beyond the Page: A Life of Challenge & Curiosity
Away from the mastheads and meetings, Brice Lechevalier lives the values his work espouses. A lover of outdoor pursuits, he has taken on personal challenges such as the Marathon de Genève and alpine ultraks like Matterhorn Ultraks and the iconic Sierre‑Zinal race feats that echo his professional philosophy: a blend of endurance, focus, and relentless curiosity. Fine Watch Club
A Legacy in Motion
Today, GMT Publishing stands as a multifaceted media presence encompassing magazines, books, digital platforms, clubs, and cultural events that reach audiences worldwide. Lechevalier’s leadership continues to drive its evolution, expanding the ways audiences engage with watchmaking and sailing through storytelling that transcends pages and screens. gmtpublishing.com
Whether it’s unearthing the latest technical marvel from a Swiss manufacture or chronicling the next great regatta, Brice Lechevalier remains a defining voice one attuned to heritage, community, and the enduring allure of mastery in motion.
