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Why novelty events are contrived yet compelling

In Athlete
June 24, 2025

While the purists insist that Faith Kipyegon Breaking Four or Eliud KipchoGas Marathon Sub-Hoot me according to me, Ben Bloom argues that such exhibitions are the perfect way for athletics to develop attention

I have had a vision, leave a specific one, for some years and I think I need to talk to Barry Hearn about it. For any unknown person, Hearn is the sports promotion teacher who guided Snooker until his peak of the 1980s (and beyond) and has recently turned the darts into the largest sports party in Great Britain, generating a huge prize of £ 1 million. Hearn has made a race when thinking outside the box. What leads me to my vision. It is not about athletics, but you will get the yeast.

The stage: Tower Bridge, London.

The headline acts: Tom Daley, Jack Laugher, Andrea Spenolini-Sirieux and the rest of the current diving stars of Great Britain. The task: see how many furniture and turns jumps can make while they are thrown from the iconic London milestone and are found in the Thames river.

Tower Bridge (London Marathon Events)

Before someone writes to point out the numerous impracticable ones of such an idea, I do not have the slightest track about logistics. I will leave those issues to Hearn.

But imagine it. The images would be spectacular, exploited in social and traditional media, and catapulting the public kingdom as never before.

What would I try? Absolutely nothing. But he would show the superhuman skills of athletes and women fighting for the air time of an Olympic Games to the following. That, without a doubt, has to be something positive.

Now, many devoted athletics followers are not plates with the Grand Slam track of Michael Johnson, the new series that completely ignores the sport field element, not to mention a large number of track events. But Johnson, without shame, doesn’t care because people are not his target audience. Hey wants to extend the scope of athletics (or certain parts of the track) beyond those who already love it, and take it to the masses.

It is a bold plan and the jury remains its ability to achieve it (this article was written before GST in Los Angeles was canceled), but in essence it is a simple and commendable aspiration for more people to see an appearance of sport. Good for him.

Faith Kipyegon (Nike)

It is for the same reason that I am a big fan of Faith Kipyegon’s attempt to become the first woman to run a mile in less than four minutes. There will be many athletics purists who do not care about the event, which will take place at the end of June, or maybe just think it could denigrate sport somehow.

While we still do not know the complexities of the support that will be given to help your cause, we do know that it will do any time that runs irratifiable under the world regulations of athletics. So it is. Tell the millions, if not billions, of people who will read it or see it if she achieves her huge sum target.

Recently speaking with Geoff Wightman, the remembered memory interviewing Eliud Kipchoge before this year’s London marathon and asking the great Kenyan what a race memory that would maintain if he is forced to reduce it. The answer was not his Olympic titles, nor his diverse triumphs of marathon or world records, but becoming the first human to run 26.2 miles in less than two hours.

There was a sizeable athletics that could not endure the way the chicken marks, given the artificial nature of the event. In fact, the venerated ex Aw Photographer Mark Shearman chose to attend the annual groin prizes in England instead of traveling to Vienna. “It is not a pacemaker in sight,” he joked from the awards ceremony. “Well, maybe one or two with the oldest of the attendees.”

Eliud Kipchoge (Bob Martin/INEOS 1:59)

Mark can well challenge my vision of things, and humbly applaud a man who has attended more athletics meetings than ever. But I will not disagree with anyone who suggests that events manufactured in thesis are not beneficial for athletics.

Like almost all sports (football, notable atypical), athletics needs exposure. In this era of sports entertainment, it is no longer enough to continue with the status quo and expect everything to last perpetuity.

The two -hour marathon feat of Kipchogas created worldwide headlines in a way that no traditional athletics competition, including the Olympic Games, could.

On a closer scale, I was a great defender of the confrontation of Mondo Duplantis vs Karsten Warholm 100m in Zurich last year. A man who marks 10.37 to overcome another in 10.47, incomparable is equally the national foot race, but the narrative around him was convincing and crucia, it was a great advertising for the sport.

Karsten Warholm and Mondo Duplantis (Getty)

In a desperate search for more ocular balloons, the seemingly alternative option, that the increase in the number of sports is choosing, is to open the doors to the influencers of social networks with huge online followers. No, thanks. If the choice is to see a Sporting Great tried something a bit different or a youtuber that is not suitable for tie their peaks, then I know what the athletics of lawyers that choose.

Kipchoge, Kipyegon, Duplantis and Warholm are wonderful fans of nature. They deserve the world to know them, and if a superficial event is needed to capture attention, then it is fine for me.

What else could we try? How about putting an elastic take -off table and seeing how far Miltiadis Tentoglou and their long -jump companions can reach with the help of a springboard? Or give Arshad Nadeem and the best javelin pitchers in the world a super super super designed, and see if they can throw it from the great pyramid of Giza to the other.

Arshad Nadeem (Mark Shearman)

These ideas are semi-series in the best case (Althegh I stay inflexible that Tower Bridge’s diving has legs!) And I know that perfectly there will be all kinds of reasons why he can never realize, but the novel thinking value

Unlike some of his predecessors, the president of World Athletics, Seb Coe, has been shown to be firmly aboard evolution. When asked in 2019 about the two -hour marathon of two hours of Kipchoogas, he sacrificed a pragmatic vision. “I have encouraged organizations that wish to promote our sport to be creative and sometimes think out of the box,” he said. “If people will get excited and some young people could decide that the marathon race or the road career is for them, or frankly I just want to do something for their health and well -being through the race, then I can be quite Catholic about it.”

Contrast with that with Primo Nebiolo, who directed the governing body for almost the entire eighties and ninety years, and was completely derogatory with the multimillionaire confrontation of 150 m of 1997 between Johnson and Donovan Bailey to decide the “fastest faster in the world.” After a race that finally disappointed when Johnson was injured, Nebiolo said: “This is not sport as entertainment, but rather as something out of a circus. And we are not interested.”

Donovan Bailey and Michael Johnson (Getty)

Such an attitude would not cut it today. Why does someone who love the sport support any event that shows the brilliance of the superstars that do better than anyone on the planet? It makes no sense to preserve the holiness of sport if there is no one close to see it.

When Kipyegon begins in Paris, there are many possibilities that he is not successful, Kipchoge only broke the two -hour mark of the marathon in his second attempt in manufactured conditions. Cutting almost eight seconds of your world record already extraordinary will be incredible, regardless of additional, illegal,.

If you manage it, wait for the fanfare to be huge. The mile transcends sport, and people who know nothing about athletics are familiar with the name of Roger Bannister more than 70 years after he became the first man to execute a mile of subinuto.

“We will still be talking about Kipyegon in 150 years” if you do this, “says Wightman. It’s hard to see how anyone can consider something bad.