After the unexpected success of the Ray-Ban Meta Smart glasses, which have sold two million pairs since the launch at the end of 2023, goal is launching new versions of their smart glasses AI under the Oakley and Prada brands.
According to a CNBC Report published on Tuesday, Meta is expanding its association with ESSILORLUXOTTICS, the parent company that Ray-Ban and Oakley owns and has a license agreement with Prada. The new Oakley Meta Smart glasses will go to athletes and active customers, while the Prada Association will give the goal a high -end agreement with a notable fashion house.
Related: According to reports, Apple is developing AI smart glasses to compete with Meta and Google
According to the reports, the Oakley glasses will start at $ 360, a Higer price that Ray-Ban goals of $ 299, but have a more climate resistant style, said a source. CNBC. The glasses can take photos and videos, make calls and send text messages through voice commands, live transmission content and play music, just like Ray-Ban goals. They will also have AI capabilities, so users can ask questions through a “Hey Meta” voice command.
Bloomberg It was also reported in January that the Oakley glasses will be launched at the end of this year, and the camera will be in the center of the frame on the side, such as the Ray-Ban goals, so that “the” cyclists and other athletes “can record images.
Previous goal The Oakley Association on social networks on Monday creating a new Instagram account for “Oakley | Meta” with a publication that says: “The next evolution will come on June 20”.
Prada, meanwhile, renewed its glasses license agreement with Luxottica during the next decade of December. Former goal employees told him CNBC That Prada glasses designs were a good goal option because glasses have thick temples that can house more technology.
Meta has not yet announced the Prada agreement or a timeline for when smart glasses will reach the market.
Related: Google is an ‘smart glasses’ with Warby Parker after looking at Ray-Ban Meta
Essiloruxotics and goal first joined forces in 2019 to work at the Meta Smart Ray-Ban glasses. Meta launched a first generation pair in 2021 and a second generation pair in 2023.
The glasses of the second general toke; The ESSILORLUXOTTICS CEO, Francesco Milleri, said the duration is a profit call in February that the smart glasses were “a great success” and that the company plans to produce 10 million of them at the end of next year.
Meanwhile, goal is also making a broader impulse in artificial intelligence. The company announced last week that it would invest $ 14.3 billion in the AI data labeling startup, Scale AI, in exchange for a 49%participation. Some scale employees, including the Alexandr Wang CEO, will join the goal as part of the movement.
After the unexpected success of the Ray-Ban Meta Smart glasses, which have sold two million pairs since the launch at the end of 2023, goal is launching new versions of their smart glasses AI under the Oakley and Prada brands.
According to a CNBC Report published on Tuesday, Meta is expanding its association with ESSILORLUXOTTICS, the parent company that Ray-Ban and Oakley owns and has a license agreement with Prada. The new Oakley Meta Smart glasses will go to athletes and active customers, while the Prada Association will give the goal a high -end agreement with a notable fashion house.
Related: According to reports, Apple is developing AI smart glasses to compete with Meta and Google
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