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A Chat with Ben Dixon, CTO and Co-Founder at AI-Native Workforce Management Solution: Sona

In Technology
May 23, 2025

SONA is an AI native workforce management solution. Provides forecasts, programming, human resources, payroll and communication tools for large hospitality operators. First designed for the care sector, the software is now making movements in the hotel industry, using AI to improve productivity and reduce operating costs.

Their abilities of optimize labor through the analysis of historical efficiency data and providing rules of enormous processables, allowing managers to respond dynamically to commercial demands.

By using specific ideas of the site and liver in multiple locations, Sona is supporting hospitality companies to address financial pressures and boost background performance.

How did you think of the idea of ​​the company?

SONA is the next -generation workforce management solution. Its native AI capacity is rationalization operations and promotes laser -centered decision -making. What makes it unique is that its forecast driven by AI goes beyond ever, integrating data from EPOS and reserve systems, in addition to other real -time factors such as climate, school holidays and other trends to predict sales with precision. The dynamic self -learning work modules replace traditional studies over time through continuous update, depending on data knowledge and the entry of the general manager.

In addition to this, automatic programming generates realistic and optimal schedules, while AI’s AI co -pilot offers processable recommendations, guiding managers to make shocking changes that increase sales and improve the guest’s experience.

What is your advice for aspiring entrepreneurs?

First, it is really difficult to build a product if you do not have a great personal investment in the problem that you solve. Having that passion and interest is vital for success. Similarly, it is dangerous to fall in love with the product or solution, instead of the problem in question.

The success of the morning is not one thing and you have no first -hand experience of an industry, you are probably wrong about how it works, what points of pain and problems exist and, therefore, how they should be solved. Talk to everyone.

What excites you more from Sona?

The technology that AI uses is something new in the hospitality industry, so there is a great opportunity to make it own space. It is very exciting for us in sounding to be part of the movement and show how our workforce management system can proof of first -line operators to the future proof.

The industry is under a lot of pressure at the time they are pressure costs and adjustment margins, so it feels shocking to work on a product that can really help companies flourish.

How has the company evolved in recent years?

First we find Sona as a workforce management platform with AI for the care sector and quickly understood that the software can also provide a key solution for other industries, such as the hospitality sector. Approximately 80% of the world workforce does not work on a desk, however, the labor force management tools served are executed with obsolete technology.

SONA CHANGES THIS BY OFFERING AN ED-TO-DO PLATFORM AND THE BENEFITS SEEN BY CARE COMPANIES THAT IMPLENED SONA’S OPERATING SYSTEMS WER  -by -Sheduling, simplified absence management and simplified payroll conciliation.

From the beginning, Sona was built in a flexible code base that allowed us to climb quickly and be uniquely native among other hospitality solutions.

What can we expect to see from Sona in the future?

This year has an incredible exciting leg for us in Sona, and this is only established in continuous. Our road map is full of scheduled updates and new features, including an additional improvement of a functionality of human resources already robust and more automatic improvements that attend to the complexities of the hospitality workforce.

In addition to this, we will also improve our workflow builder, so that the tasks, notifications and automated actions can be configured to the nuances of individual hospitality companies. All this will be driven by AI functionalities of an advanced agent that will train administrators to further boost efficiencies and growth.

Sona imagines a future in which IA allows hospitality operators to achieve operational excellence, adapt to challenges and offer exceptional guest experiences.