I am a consultant, so my job is to give advice. I have advice for you. Fasten. Stay strong. The world is about to change, and everything is due to artificial intelligence. The world will no longer be the same. This piece was, real, massage by AI. I have a leg trained by AI in AI. What is the role of a human, when AI can take must or what I do? The consulting can be easily automated. What will be our business, as humans, in the future?
There is hope, as we will see in the end. AI is an ancient technology. In 1956, in Darmouth, in the US, the best informatics minds gathered to create an intelligence that could function as a human, almost without even realizing that you would be interacting with a machine, which is exactly the so -called tour test. Fast advance 70 years, and this technology does everything better than we can. All. AI will take our work. AI is better than any human being, surely better than any man.
Two examples, of B2C and B2B.
Content creation. We make the creation of content for social networks, based on GEN AI. What is different?
- Production costs decrease expontally, since everything does digitally by a machine. We never get used to Cuba, for example, to film the giant coconuts that fall from the sky in a tequila ocean. Now we can.
- The content becomes better in extra time, since they understand what fans like and want to see more, and maximize their enjoyment. This is the “superior funnel” made only for you, personalized for the characteristics of fans. This is the so -called marketing of one. Only for you. Progressively improving to convince and turn it. Can you ask, you can ask? Yes, with a two -digit improvement in the impact.
- The people you see now are not real. I do not pay more human talent. It is one of the most exenous things in marketing production, and now comes for free.
- Now I have a powerful ability to omissions to my audience in a world made, for example, or stones, jewels, complications, and so strong. As another example, IWC won the Augille d’Or this year, in Geneva. The clock has more than 400 complications. This masterpiece would be impossible to film, in all its characteristics, without ia. Please exemplary in a world made of maitria, details, wheels and movements, which I could not stand out with normal and traditional production.
Retail. Now, let’s move from digital to hybrid, digital and physical marketing. Introduction of a store assistant with AI. An intelligent assistant to the PPowered provides the store’s sales assistant a description of the client’s history, suggestion actions to customize the experience itself, depending on their characteristics and interests, recommending products of their tastes. AI allows you to consult all the knowledge that a company has about the client through CRM, brochures, internal systems and receive a “automated” meetings preparation script.
This can also be used for customer service and subsequent sales service. In general, customer information is found on WhatsApp and mobile people, several files, folders. In addition, different regions have different data lakes. When a sales associate leaves the brand, a complete piece of the database has gone, forever. Not anymore.
Electronic commerce. In the old days, I would need to choose what you want to shoot: the hero element for the campaign, and you were limited in your choice, human models, images and budget. Now you can change your electronic commerce and your web store every day, and create a story, photos and videos, for each piece, thousands of articles. These are infinite combinations of communication to fans.
- Managers can administer each stage of the creative process within the same platform, without compromising performance.
- The most advanced technologies are integrated in Plug & Play mode, which guarantees constant access to the best Genai models. This is updated on the air.
- Each brand can cause the platform to be unique and inimitable by integrating data and models of training of owners to preserve the identity, heritage and exclusivity of its brand.
- The main characteristics of the platform? Near the generation of photos and videos in real time from images or technical archives of clothing and models.
And this is B2B. Imagine when we move this to B2C, and fans can elaborate their favorite brand website.
This is just the beginning. Now there is hope? Will AI take our work completely and decide for us? Yes, it will do it! But what is our work, as humans?
Let’s go back and understand what we do with AI. What we can do with AI.
- It is never about technology. These are new knowledge. The interaction with our consumers, with our fans, is made to sell. To sell more, or course. That’s how it is. What we must do, progressively, is to change a culture of sale to a data culture. The more we know about our fans, the better products we can do, the better service we can provide, the longer the solidity of our business is. We are in the product and data business. We are in the business of using data, to serve fans, employees, communities and shareholders. These decisions are enabled by AI, no tasks by machines.
- It is never about businesses. It’s about sharing, making that knowledge of social capital. For the first time in history, we can have a personalized dialogue with fans, one by one. For the first time in history, the history of the brand is intertwined with the history of each of our fans. Our work is to create value for all, so that fans are our best ambassadors, our marketing department. Ai will help us include them in our brand history. You will be surprised by the amount of fans who want to contribute, if you leave them. It is your fire. It was never his brand, Mr. Kevin Roberts or Mr. Lovek.
- It is never about leading. It’s about challenging, always. Our only work as humans is discontinuity. Our work as humans is to imagine a different future. As the future that Coco Chanel imagined for women, thanks to his Tailleur. The Tailuer says something different about women and gives them a uniform for their new role in society, which is not limited to the bedroom and the kitchen. As a human manager, you must find a mission for your brand. What do you want your brand to change in the world, in the life of your fans and how? AI will help you implement your mission at all contact points, speaking with fans one by one.
What is your business? Only one. As AI will help us do our current work better and better, my desire for all of us, humans, is to be knowledge seekers, social capitalists and challengers.
Always.
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