Wealthy shoppers spend on jewelry only if it’s the right brand

With a ring with diamond inlays here and a strange necklace of precious stones there, the richest in the world continues to adorn Themelves with the best jewels so wide that luxury buyers retire.

But do not make mistakes, a Noments bracelet should not be confused with another. As the super rich become even more selective, more and more only the best will do.

That spell positive news for the Swiss luxury group Richemontwhich has some of the most sought -after brands in the luxury jewelry market, including Cleef & Arpels, Buccellati and Cartier.

“Richemont’s jewelry brands are really at the top of the consumer’s convenience,” said Luca Solca, head of the global luxury products sector in Bernstein, “CNBC Europe” Squawk Box “.

“There is no debate. Despite LVMH’s efforts to challenge this leadership, I think other brands are clearly late.”

Richemont reported Friday that fiscal sales of the fourth better expected quarter, led by a 11% growth within its Maisons jewelry division. Throughout the year, the jewels were also the strongest segment of the group, growing 8%.

The results complete a season of results in which the main luxury names of LVHM to Barrier And Burberry reported a slowdown in sales in the quarter to March, launching the previous hopes of a change in the conflict sector.

Sales within the LVMH surveillance and jewelry division were flat year after year in the first quarter, having decreased 2% in an organic basic in 2024 in the middle of a softer demand of key brands such as Tiffany & Co, BVLGARY, Heer Heuer.

“We are gaining market share in jewelry, brand and non -brand companies,” said Richemont president Johann Rupert, during a profit call on Friday.

However, despite the continuous attraction of its jewelry brands, Richemont is not entirely immune to winds against broader.

The performance of its specialized watch division, which presents Piaget and Roger Dubuis, paints a more nuanced image. Richemont surveillance sales fell 13% in 2024, mainly led by weakness in China. This decrease rate is easy in the second half of the year, thanks to the recovery of force in the Americas.

“The world surveillance market experienced a slowdown that affected the volumes. This was led by the weakness of the demand in China, with greater resistance to the high -end price segments,” the company said in its report.

With the image image, many other Premium Swiss watchmakes, including Rolex, Patek Philippe and Audemars Piguet, are privately owned, which makes their performance difficult to decipher.

However, on one side of the academic macro, Solca de Bernstein said that the fundamental of the luxury watches market, where products are usually positioned as long -term purchases, if not, life, inevitably makes it slow to recover.

“Everyone and his dog have bought Covid-19 care and that will take a time digest. So I hope the watches are in the background for a time,” he said.

“People buy jewels more frequently, and jewels have also become cheaper in relation to bags last year, hence the best dynamic in that category.”

The growth of the high -end jewelry market versus other basic haute couture foods, such as fashion and leather items, could be kept in good position in the middle of the restoration of winds against winds against the winds of global trade.

Richemont Rupert said Friday that the company would not take price increases that it cannot sustain, contrasting the prices warnings of other luxury players and jewels.

“The business depends more and more on its jewelry arm and will expect the strength of its brands in this area to support it,” said Russ Mold, AJ Bell Investment Director in a note on Friday.

However, analysts warn that the company can still face challenges that threaten market domain.

“Richemont continues to face several winds against significant, including the force of the Swiss Franco against the dollar, the highest prices of gold and the impact of rates,” Molded added.