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A Chat with Lucie Macleod, Founder and CEO of Hair Syrup – The TikTok Viral Hair Care Brand

In Technology
May 04, 2025

Tell us about hair syrup

Hair syrup is a natural hair brand born from a passion for effective, affordable and results -based products. What began as a personal experiment that combines oils to revive my own hair has become a favorite cult brand with a dedicated community.

Our treatments are designed to nourish the scalp, promote healthy hair growth and restore brightness, all while defending sustainability and accessibility.

As seen in BBC Dragons' Den | Syrup

How did you think of the idea of ​​the company?

The idea for hair syrup comes from my own hair struggles. A few years ago, I noticed how dry and damaged it had become my hair, so I began to experiment with oil mixtures. When I shared my results online, people were eager to try the formulas, and I saw the opportunity to turn my home treatments into a business.

What makes hair syrup unique is its viral growth led by the community. The brand was based on real results, client testimonies and a strong presence in social networks instead of traditional marketing.

What is your advice for aspiring entrepreneurs?

Start before you are ready. If you wait for the perfect moment, you will never start. I started the hair syrup of my kitchen without formal commercial experience, only a belief in my product and a will to learn as I advanced.

The most important thing is to listen to its customers, adapt quickly and be open to evolution. In addition, do not underestimate the power of social networks: it has an instrumental bone in the crop of hair syrup in what is today.

What moves you the most about hair syrup?

The most exciting part of hair syrup is seeing how much they love and believe in products that our customs really love and believe in products. Every time some share their hair transformation, it reminds me why I started. We are also constantly innovation, and the next brand change marks a great milestone for us. With this update, we are preventing the brand at the next level and making our products even more accessible to new audiences.

How has the company evolved in recent years?

The hair syrup has become a small project parallel to a widely recognized brand, supplied in main retailers such as boots, Beauty Bay and Super Drug. The demand has been incredible, and we have expanded our range of products to attend different hair conerns. Social networks have played a very important role in Ourney, with Tiktok helping to boost viral moments that have introduced the hair syrup to millions. Now, with our next brand change, we are refining our identity and preparing international expansion.

What can we expect to see in the hair syrup in the future?

The next step for hair syrup is global growth. We are looking to expand to US and Australian markets while we continue to develop new and innovative products that meet the needs of our community. Brand change will also reflect a more refined and premium aspect while maintaining our strong connection with our customers. Hair syrup always has the leg on real results and real people, and that will remain in the heart of everything we do. “