Adidas warns it will raise prices on all U.S. products due to tariffs

Sportswear giant Adidas On Tuesday, he said that the rates of the president of the United States, Donald Trump, would result in price increases for all his American products.

The company said that it still did not know how much prices would increase, and also pointed out that the global commercial dispute was to increase by increasing its full -year perspective as an increase in profits in the first quarter.

“Higher tariffs will possibly cause higher costs for all our products for the US market,” Adidas said in a statement.

The company said that it was “something exposed” to the White House tariffs on Beijing, with an effective rate of 145%, but that it had already reduced exports of its products made by China to the US. UU. To a minimum. However, he said that the greatest impact came from the general increase in American tariffs in all other countries, which are largely maintained at 10% while commercial negotiations are carried out.

“Given the uncertainty about the negotiations between the United States and the different exporting country, we do not know what the final rates will be,” continued Adidas’s statement.

“Therefore, we cannot make any ‘final’ decision on what to do. Cost increases due to higher rates will possibly cause price increases, not only in our sector, but it is currently impossible to quantify the thesis or conclude eater” Inges to be flown

Adidas said that almost none of his products in the United States could not produce.

The company, better known by the sneakers, including Superstar, Sambas, Stan Smiths and Gazelles, as well as sportswear, uses factories, including Vietnam and Cambodia, facing US rates beyond a commercial agreement.

A similar dilemma with respect to price increases and the impact of demand faces almost all retail companies that serve the US. UU., From electronic delays of ultra -low cost such as Temu to luxury giants such as Hermès.

Without the cloud of American tariffs, Adidas would have increased its full -year perspective for revenues and operational gains due to a strong order book and a positive feeling of the brand, the company said. Instead, he reaffirmed his existing perspective, but said that the “range of possible results has increased.”

In the results that were largely eliminated, only the revenues of the continuous operations of the operations come out in the first quarter to 436 million euros ($ 496.5 million), above the prognosis of 383 million euros in a consensus compiled by LSE. Net sales rose 12.7% to 6.15 billion euros, since their operational margin increased 3.8 percentage points to 9.9%.

The firm has finally shaken a one -year -old headache of its collaboration with the controversial musician Ye, with whom he cut the ties in 2022 on anti -Semitic comments. He announced last month that he had sold the last of his Yeezy actions.

Deutsche Bank analysts said in a Tuesday note that Adidas delivered a “good impression with the company progressing in all areas”, despite the greatest uncertainty.

“So far this year, Adidas has seen the double growth of sales in all regions and channels, with a wholesale performance about the direct sacrifice to the consumer,” said Mameta Valechha, discretionary analyst of the consumer in Quilter Cheviot, in a note.

“Footwear continues to be a high performance, with consumers who also opt for lifestyle clothes, while the performance category also continues to work well. Adidas will expect trends continuously in the face of economic uncertainty in the United States have had, they have had in the United States, they have had in the United States, having in the United States, having, they have had, they have had, they have had, they have had, and with whom they see, with whom they are seen before. “