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Joanna Szendzielorz: Pioneering Diversity and Innovation in Aesthetic Medicine

In Entrepreneur
April 15, 2025

Leading Laboratoires Vivacy Poland with Vision and Empathy

Joanna Szendzielorz stands as a prominent figure in the aesthetic medicine industry, serving as the President of Laboratoires Vivacy Poland. With a career spanning over two decades, she has been instrumental in transforming the landscape of aesthetic treatments in Poland. Her leadership is characterized by a commitment to diversity, innovation, and a deep understanding of evolving beauty standards.​


2. Embracing Diversity: Redefining Beauty Standards

In an era where traditional beauty norms are being challenged, Szendzielorz emphasizes the importance of embracing diversity in aesthetic medicine. She believes that beauty is not a one-size-fits-all concept but a spectrum that includes various ethnicities, genders, ages, and body types. Under her guidance, Laboratoires Vivacy Poland has prioritized treatments that cater to individual needs, promoting inclusivity and self-acceptance. Forbes


3. Technological Innovation: Integrating AI in Aesthetic Treatments

Recognizing the transformative power of technology, Szendzielorz has been at the forefront of integrating artificial intelligence into aesthetic medicine. By collaborating with specialists and clinics that utilize cutting-edge technologies, she ensures that patients receive personalized and effective treatments. This approach not only enhances the quality of care but also positions Laboratoires Vivacy Poland as a leader in innovative aesthetic solutions. Forbes


4. Leadership and Empowerment: Championing Women in the Industry

As a female leader in a predominantly male-dominated industry, Szendzielorz has faced and overcome numerous challenges. She advocates for greater representation of women in leadership roles and actively supports initiatives that promote gender equality. Her efforts have led to significant strides in creating an inclusive workplace, as evidenced by Laboratoires Vivacy Poland’s high score in the Professional Equality Index. Forbes


5. Responding to Societal Shifts: The Impact of the Pandemic

The COVID-19 pandemic brought unprecedented changes to various industries, including aesthetic medicine. Szendzielorz observed that the increased use of video conferencing led individuals to become more conscious of their appearance, thereby boosting the demand for aesthetic treatments. She adeptly navigated these shifts, ensuring that her company adapted to the new normal and continued to meet the evolving needs of clients. Forbes


6. Connecting with Generation Z: Understanding New Aesthetic Preferences

Szendzielorz has keenly observed the rising influence of Generation Z on aesthetic trends. This generation values authenticity, sustainability, and individuality. By aligning services with these preferences, Laboratoires Vivacy Poland has successfully engaged younger clients who seek treatments that reflect their personal values and lifestyle choices. Emplifi


7. Personal Philosophy: Resilience and Determination

Szendzielorz describes herself as a “fighter,” someone who believes in setting goals and relentlessly pursuing them. Her journey has been marked by perseverance, learning from setbacks, and maintaining a clear vision. This mindset has not only propelled her personal success but also inspired her team to strive for excellence. Forbes


8. Conclusion: A Trailblazer Shaping the Future of Aesthetic Medicine

Joanna Szendzielorz’s leadership at Laboratoires Vivacy Poland exemplifies how embracing diversity, leveraging technology, and understanding societal shifts can drive success in aesthetic medicine. Her commitment to inclusivity, innovation, and empowerment continues to set new standards in the industry, making her a true trailblazer in her field.​