Salima El Boussouni, a distinguished Moroccan fashion designer, hails from a lineage deeply rooted in the art of couture. Her grandmother, Zoubida Lemrini, owned a sewing and embroidery school, laying the foundation for a family tradition in fashion. Her mother, Aicha Skalli, furthered this legacy by founding the couture house “Caftan Skalli” in 1982. Growing up in this environment, Salima was immersed in the world of design from a young age, creating her first sketches at 14 and modeling by the age of 9. Plitzs Fashion
Academic Pursuits: Merging Business Acumen with Artistic Flair
To complement her innate design talent, Salima pursued higher education in Canada. She earned degrees from HEC and the Academy of Arts and Design in Montreal, followed by a master’s program at ISCAE Business School. This blend of business knowledge and artistic training equipped her to innovate within the fashion industry while managing the operational aspects of her brand. Acceuil
Caftan Skalli: Reinventing Moroccan Fashion
In 2011, Salima joined the family business, bringing a modern twist to traditional Moroccan attire. Under her creative direction, Caftan Skalli evolved, showcasing designs that blend vibrant colors, luxurious fabrics, and intricate embroidery. Her unique approach has been featured in over 100 fashion shows across countries like Algeria, Egypt, Portugal, Germany, and Canada. Acceuil+1Plitzs Fashion+1Perumira+1UAE Stories+1Plitzs Fashion
Global Recognition: Awards and Accolades
Salima’s innovative designs have garnered international acclaim. In 2024, she was honored with the “Best Designer of the World” award by MODAVISION®, a testament to her ability to elevate Moroccan fashion on the global stage. Her creations have been showcased at prestigious events, including the Cannes Film Festival, where La Toya Jackson donned one of her designs. UAE Stories+1Perumira+1Perumira+2Made in City+2UAE Stories+2
Inspirations and Design Philosophy
Salima draws inspiration from various sources—films, travels, and everyday life. She emphasizes creating unique pieces that resonate with modern women who appreciate comfort and elegance. Her designs often feature silk fabrics, ensuring both luxury and wearability. Perumira
Mentorship and Influence
Beyond her design work, Salima has contributed to fashion education, teaching fashion history and marketing for three years. She remains a mentor to many aspiring designers, offering guidance and support. Her influence extends through social media, where she engages with a global audience, sharing her journey and insights. Perumira
Conclusion: A Beacon of Moroccan Elegance
Salima El Boussouni stands as a beacon of Moroccan elegance, seamlessly blending tradition with modernity. Her dedication to her craft, combined with her innovative spirit, continues to inspire and shape the future of fashion.
