Camilla Douraghy Fischbacher luxury textiles represent a unique blend of resilience, heritage, and innovation. As the Creative Director of Fischbacher 1819, Camilla has transformed the historic Swiss brand into a global name in sustainable and high-end fabrics. Born in Iran to an American mother and an Iranian father, Camilla experienced cultural complexity early in life. Her inspiring journey from revolutionary Iran to the heart of the European design world has shaped her bold, creative leadership style.
As a woman in a male-dominated industry, Camilla faced skepticism. Nevertheless, she never let these challenges deter her. “I don’t really care or let it bother me,” she says. Rather, she focused on creativity, progress, and excellence. Today, as Creative Director of Fischbacher 1819, she leads the company with a clear and bold vision for the future.
Fischbacher 1819: A Legacy of Craftsmanship and Innovation
Founded in 1819, Fischbacher 1819 is one of Switzerland’s oldest and most respected textile brands. Known for its unwavering dedication to quality and luxury, the company has established a global reputation. Originally based in St. Gallen, Fischbacher produced exceptional fabrics for homes, hotels, and commercial spaces worldwide.
Under Camilla’s leadership, Fischbacher 1819 has successfully blended traditional craftsmanship with modern sustainability. For example, in 2009, the company introduced the BENU® Recycled collection, which transformed discarded PET bottles and fabric waste into luxurious, eco-friendly textiles. This move positioned Fischbacher 1819 as a leader in sustainable luxury fabrics, showcasing its commitment to the future.
A Commitment to Sustainability and Innovation
Camilla’s dedication to sustainability is evident in every collection the company produces. Take, for example, the BENU Formidable collection, inspired by the Venice Art Biennale. This collection utilizes recycled materials, characterized by bold colors and organic patterns. It not only reflects the company’s commitment to eco-conscious design but also challenges conventional ideas of beauty in textiles.
Moreover, Fischbacher 1819 continues to work with leading designers. In collaboration with Marcel Wanders and Caterina Roppo, the Ancient Memories collection explores the archaeology of fabric. This partnership blends tradition with innovation, honoring the past while embracing the future of textile design.
Looking Toward the Future
As Fischbacher 1819 moves forward, Camilla remains steadfast in her commitment to ensuring that luxury and sustainability coexist harmoniously. The company’s recent rebranding celebrates over 200 years of tradition, while positioning itself at the cutting edge of modern design. In doing so, Fischbacher 1819 continues to embrace both heritage and environmental responsibility.
Under Camilla’s visionary leadership, Fischbacher 1819 is not only producing beautiful textiles but also pioneering sustainable practices within the industry. From eco-friendly materials to innovative fabric technologies, the company is setting new standards for luxury textiles, leaving a lasting impact on the industry as a whole.
Conclusion
Camilla Douraghy Fischbacher’s journey, from an immigrant facing adversity to becoming the Creative Director of Fischbacher 1819, is a testament to her strength, creativity, and determination. Through her leadership, Fischbacher 1819 has redefined the luxury textile industry. By combining timeless craftsmanship with a commitment to sustainability, Fischbacher 1819 now stands as a symbol of excellence. Ultimately, the company is leading the charge toward a more sustainable and innovative future in textiles.
